This October, General Tire will be releasing two new commercials via Mad Media of Oceanside, CA starring seven-time off-road champion Carl Renezeder hard at work. The first, action-based spot features Renezeder in his short-course race truck fitted with General’s Grabber competition tire. The second commercial demonstrates that off-road racers also demand performance for their street trucks, and that the Grabber is the optimum choice for on- and off-road conditions. As the 30-second spots come to a close, the narrator ends with, “Less than 1% of the Earth is paved—go attack the rest. General Tire. Anywhere is possible.”
The spots were filmed on the highway and desert terrain of Southern California. They’re airing this month on CBS, SPEED and Versus.