Nickelodeon strikes new deals with General Mills, Target, Reckitt Benckiser
The advertisers have signed on as charter sponsors for NICKMOM, the network's new multiplatform content destination targeting moms. These multi-million dollar deals will include...
New Siemens effort features "Answers" (video)
Just after President Barack Obama singled out Siemens and its Charlotte, N.C., gas turbine plant as a positive example of job creation, Siemens is...
Dial Global signs SparkNet for ad insertion, program delivery
SparkNet Communications and Dial Global announced that all JACK FM network programming will now be utilizing the patented Dial Global STORQ local delivery technology....
Colorado, Minnesota & Missouri caucus spots analyzed
Media Monitors released its study of political spots that were run in Minnesota, Colorado and Missouri leading up to its primary caucuses in each...
Clint Eastwood/Chrysler Super Bowl ad creates political fallout (video)
Chrysler's "Halftime in America" ad featuring Clint Eastwood has generated a high-profile debate about whether it accurately portrays the country's most economically distressed city...
USA Today Facebook Super Bowl Ad Meter results are out
The USA Today Facebook Super Bowl Ad Meter panel of viewers has named Doritos – Man's Best Friend as their favorite ad. The second...
MediaCom scores Subway for digital
Group M’s MediaCom has been awarded US digital media in the U.S. by Subway. The appointment makes MediaCom Subway’s AOR for all planning and...
Doritos wins Brand Bowl 2012
According to the 400,000 tweets monitored by BrandBowl2012, Doritos was the most effective brand to advertise on the Super Bowl on NBC this year....
Hulu names top ads from Super Bowl XLVI
Hulu says Honda
Honolulu Rapid Transit uses radio for project promotion
The Honolulu Area Rapid Transit Authority (HART), the entity that oversees the construction and management of the city's proposed $5.3 billion elevated steel on...
Spot data for Nevada Republican Caucuses
Media Monitors released its study of radio spots that were run in Las Vegas leading up to Saturday’s Republican Caucuses in Nevada. Data was...
Microsoft attack ad draws quick response from Google
Shortly after Microsoft launched a campaign slamming Google's privacy changes as invasive, the search giant hit back, calling Microsoft's charges inaccurate and claiming that...
The Tacher Company signs two in St. Louis
Independent rep firm The Tacher Company announced an exclusive national rep deal with 590 The Fan and Team 1380 AM in St. Louis. KFNS...
2012 upfront previewed: 8% CPM increases
Pivotal Research Group analyst Brian Weiser expects some 8% CPM increases for network TV 2012-13 primetime advertising negotiated during this year
Toyota brings "The Camry Effect" to Super Bowl (video)
Toyota is taking "The Camry Effect" to the Super Bowl this weekend and adding sweepstakes activated by a smartphone app to an ad that...