National branding agency Corey McPherson Nash (COREY), announced a new multimedia campaign with Atlantic Broadband. Creative is aimed at customer acquisition and upgrade. “Get It All” is a comprehensive range of services including phone service, high speed internet and digital video for residential customers.
Messaging emphasizes the strong value of the service, the “I Get It All For That”, with the voice of the customer. When customers learn of Atlantic Broadband’s affordable “Get It All” bundled package, their surprised reaction is reinforced with “OMIGOSH, Holy Guacamole, and Wowza.” The campaign, to be launched in Q2, will include print, broadcast, direct mail and online.
“COREY has a thorough understanding of our business, our customers and our brand,” said, Julie Smith, SVP/Atlantic Broadband. COREY’s ideas captured our brand strategically and creatively. We believe their concept and execution will result in a multi-platform campaign that will resonate with potential customers and further build the Atlantic Broadband brand.”