Omnicom’s 180LA will direct brand strategy, creative, execution and integration across all formats, including digital. 180LA will develop and launch an integrated campaign later this year–including traditional media, digital and social media. TargetCast TCM will continue to handle planning and buying.
180LA replaces IPG’s The Martin Agency, which was tapped in 2009. In the review, 180LA bested Goodby, Silverstein & Partners and Creature Seattle. Martin did not participate.
“We were looking for an agency that could help us bring the passion we have for travel to our customers, and we chose 180LA for their proven track record in developing compelling and shareworthy ideas that deliver results, something that was already evident in their pitch,” said Joe Megibow, Expedia.com VP/GM. “The team is full of terrific collaborators and, as we continue to create innovative products and services, we look forward to working hand in hand to move our brand and business forward.”