FTC tells window biz to close the curtain on savings claims
Broadcasters will not have to waste any energy policing advertiser energy-saving claims. But it's good to be aware of the issue.
U.S. Cellular taps Mullen as new AOR
This, following a review. Mullen will collaborate with U.S. Cellular on brand strategy, creative development and performance analytics across all traditional, digital and emerging...
CiCi's launches new campaign
CiCi's Pizza has rolled out its new advertising campaign, "There's More Where That Came From," this week featuring TV, digital and in-store elements. The...
Backup service moves forward with multimedia flight
Sometimes it’s hard to get people to act when things are going just fine, but Carbonite Inc. is warning consumers that having a thorough...
Students create TV spot to recruit students (video)
The University of New Mexico looked no further than its own campus to create TV spots to run within the school’s televised NCAA games....
The Tacher Company signs Abercrombie Broadcasting
Independent rep firm The Tacher Company has aligned with Abercrombie Broadcasting, Inc in Huntsville AL. WQAH-FM is a top Classic Country station in the...
Google/YouTube, Yahoo, Hulu, more planning upfront
This April Google/YouTube, Yahoo, Hulu, AOL and Microsoft are planning a two-week upfront event in NYC, dubbed "Digital Content New Fronts.” Each company will...
McDonald's renews with NHL as official league partner
The National Hockey League announced that McDonald’s USA has renewed for multiple years as the Official Quick Service Restaurant of the NHL in the...
DDS automates media buying for HD, streaming radio
Agencies using Donovan Data Systems' (DDS) spot media-buying system can now evaluate and purchase airtime on HD Radio and streaming radio stations. DDS, with...
TV ad effectiveness on the upswing
According to the sixth ANA/Forrester survey of more than 100 national advertisers measuring marketers' attitudes toward TV/video advertising, there’s a renewed belief in the...
Santorum prepares Michigan TV campaign (video)
With Rick Santorum leading in Michigan’s GOP primary in some polls, the former U.S. senator from Pennsylvania is readying his in-state ad campaign. MIRS,...
Fox taps Adspace Digital Mall Networks for midseason shows
Fox Broadcasting chose Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, to display and promote their midseason...
Political HD ads break records in Q4
High-Definition (HD) advertising has become an important factor for political campaigns this election year, according to the Q4 2011 HD Advertising Trends Report from Extreme...
Buy details given on Siemens "Answers" campaign
Siemens is launching the next phase of its award-winning "Answers" campaign via Ogilvy & Mather with a new emphasis on the tangible impact Siemens...