Auto ad buying getting a bit tentative, again?
If demand goes up against a limited supply, it does present a problem at the lots. So in reaction, cutting incentives is one thing, but cutting advertising is another. Pat McNew, former PHD EVP explains:
Publicis Groupe to buy Rosetta
Rosetta Marketing Group will significantly up Publicis Groupe’s digital and interactive marketing service offerings. Rosetta, one of the largest and fastest-growing independent digital agencies...
Miami, Discount Department Store ads detailed
According to Arbitron, Miami is the 12th largest radio market with a population of 3,647,200. The #1 radio advertiser in that market last week...
Univision to invest $20 million in Client Development Group expansion
The Client Development Group (CDG) expansion aims to help marketers tap into a burgeoning $1 trillion economy created by Hispanics in America. As part...
LBGT groups urge Orbitz to pull ads from Fox News
Media Matters kicked off its
Wieden + Kennedy scores Heineken, again
Heineken USA and Wieden + Kennedy are back together again, with the agency besting Publicis for creative on Heineken and Heineken Light after a...
Google close to settling with DOJ on drug ads
The internet giant will soon settle a DOJ criminal investigation on allegations it made hundreds of millions accepting ads from online pharmacies (mostly foreign) that break U.S. laws. Google claims it had tried to filter out these ad placements
WTA launches "Strong is Beautiful" global effort
The Women’s Tennis Association debuted a new global campaign with the tagline “Strong is Beautiful”, initially featuring 38 current and next generation stars of the...
Toyota estimates global plant run rates at 70% by June
While Toyota has extended production cuts at its North American factories through June because of parts shortages from the 3/11 earthquake and tsunami in...
Univision names sponsors for "No Me Hallo"
Univision Interactive Media has secured key sponsors for its original webnovela “No Me Hallo” (Finding Myself). Kmart, Sierra Mist Natural and State Farm will...
TargetSpot expands ad network by 700 stations
The digital audio advertising network will deliver in-stream audio ads for three new distribution partners –Hubbard Radio, Townsquare Media and AccuRadio -- adding nearly...
Milwaukee and pharmacies radio ads examined
According to Arbitron, Milwaukee-Racine, WI is the 38th largest radio market with a population of 1,459,400. The #1 radio advertiser in that market last...
LER launches Spanish-language "LER Network"
As we first reported, the national unwired advertising network was launching after Entravision bought out their stake in radio rep partner Lotus Entravision Reps (LER). LER became...
Consumers rate Mother's Day ads
Oreo’s “Happy Mother’s Day” ad was the most effective Mother’s Day ad to break so far this year, according to data from Ace Metrix....
Wendy's teams with NBC's "Minute to Win It"
Beginning 5/16, one “Minute to Win It” challenge will be included in every Wendy’s Kids’ Meal bag nationwide for six weeks. This, as part...