LER launches Spanish-language "LER Network"

As we first reported, the national unwired advertising network was launching after Entravision bought out their stake in radio rep partner Lotus Entravision Reps (LER). LER became a consolidated and wholly-owned subsidiary of Entravision, so it was only a matter of time that Entravision’s Hispanic Network Radio affiliation agreement with Citadel Media Networks would eventually lapse and they would put that inventory on their own LER Hispanic Network.

LER, representing more than 156 Spanish-language radio stations, 75 websites and multiple mobile platforms, has debuted 5/9 the “LER Network,” creating national marketing opportunities reaching 70% of all U.S. Hispanic radio listeners.

The launch makes LER a one-stop shop for advertisers by offering national spot, unwired network, event marketing and online and digital client advertising solutions through a single 360 platform. This initiative has already added brands such as Wrigley/M&M Mars and others.

“The timing for this new unwired network is ideal, given the burgeoning growth of the Hispanic marketplace across the U.S., the integral role of radio in Hispanics’ day-to-day lives, and the need of advertisers to more effectively reach Hispanic consumers,” said Phillip Woodie, President of LER. “The response to LER Network has already been overwhelming, with advertisers and agencies applauding the unwired network’s ability and expertise to deliver national coverage which is further enhanced by our local market promotions, activation and execution.”

“National Hispanic radio opportunities are growing and the Hispanic marketplace is expanding. We welcome LER’s network in providing additional coverage of this important demographic,” said Natalie Swed Stone, US Director, National Radio Investment, OMD.

Entravision stations currently include:
Albuquerque, NM – KRZY-AM 1450 (Jose)
Santa Fe, NM – KRZY-FM 105.9 (Super Estrella)
Denver – KJMN 92.1 FM (Jose)
El Centro, CA – KSEH 94.5 FM (Super Estrella)
El Paso – KOFX 92.3 FM “(The Fox)”, KINT 93.9 FM “(Jose)”, KYSE 94.7 FM (El Gato)
Houston – KGOL 1180 AM
Las Vegas – KRRN 92.7 FM (Super Estrella)
Los Angeles – KSSE 107.1 FM (Super Estrella), KDLD/KDLE (El Gato 103.1)
Lubbock, – KAIQ 95.5 FM (La Tricolor), KBZO 1460 AM (Jose)
Miami – WLQY 1320 AM
Modesto, CA – KTSE 97.1 FM
Monterey/Salinas, CA – KSES 107.1 FM
Orlando – WNUE 98.1 FM (Jose)
Palm Springs  – KLOB 94.7 FM
Phoenix  – KVVA-FM 107.1 & KDVA 106.9 (Super Estrella), KLNZ-FM 103.5 (Radio Tricolor), KBMB 710
Brownsville-McAllen, TX – KKPS 99.5 FM, KNVO-FM 101.1, KVLY 107.9 FM (A/C), KFRQ 94.5 FM (Rock)
Riverside, CA – KLYY 97.5 “José”
Sacramento – KHHM 103.5 “(Hot 1035)”, KXSE 104.3, KRCX 99.9

Stations LER currently reps: