Fifth Third launches new ad campaign (audio)
The campaign leads off with two television spots titled, “Challenge” and “The Idea.”
The Tacher Company signs Rumbera Network
Independent rep firm The Tacher Company has signed WWWK-FM Rumbera 105.5 FM inMiami. The Venezuelan-based company also has stations in Spain, South America, Central...
Nielsen Online Campaign Ratings signs Unilever
Unilever’s collaboration with Nielsen is just the latest leading strategic initiative from the mega-advertiser.
Global ad spend to be up 4.9% this year
It is a similar picture in the US with online advertising leading the way. Online is expected to grow by 6.7% this year.
IAB updates standard ad unit portfolio
The new portfolio offers marketers a range of IAB Standard Ad Units to deploy against their different objectives.
FTC tells window biz to close the curtain on savings claims
Broadcasters will not have to waste any energy policing advertiser energy-saving claims. But it's good to be aware of the issue.
U.S. Cellular taps Mullen as new AOR
This, following a review. Mullen will collaborate with U.S. Cellular on brand strategy, creative development and performance analytics across all traditional, digital and emerging...
CiCi's launches new campaign
CiCi's Pizza has rolled out its new advertising campaign, "There's More Where That Came From," this week featuring TV, digital and in-store elements. The...
Backup service moves forward with multimedia flight
Sometimes it’s hard to get people to act when things are going just fine, but Carbonite Inc. is warning consumers that having a thorough...
Students create TV spot to recruit students (video)
The University of New Mexico looked no further than its own campus to create TV spots to run within the school’s televised NCAA games....
The Tacher Company signs Abercrombie Broadcasting
Independent rep firm The Tacher Company has aligned with Abercrombie Broadcasting, Inc in Huntsville AL. WQAH-FM is a top Classic Country station in the...
Google/YouTube, Yahoo, Hulu, more planning upfront
This April Google/YouTube, Yahoo, Hulu, AOL and Microsoft are planning a two-week upfront event in NYC, dubbed "Digital Content New Fronts.” Each company will...
McDonald's renews with NHL as official league partner
The National Hockey League announced that McDonald’s USA has renewed for multiple years as the Official Quick Service Restaurant of the NHL in the...
DDS automates media buying for HD, streaming radio
Agencies using Donovan Data Systems' (DDS) spot media-buying system can now evaluate and purchase airtime on HD Radio and streaming radio stations. DDS, with...
TV ad effectiveness on the upswing
According to the sixth ANA/Forrester survey of more than 100 national advertisers measuring marketers' attitudes toward TV/video advertising, there’s a renewed belief in the...