Kohl’s launches “Shop to Win”
Kohl’s Department Stores announced its spring integrated marketing campaign, featuring Olympic gold medalists Dara Torres (swimming),
DG dominates the RADAR dojo
Arbitron has released the RADAR March 2012 (RADAR 112) network ratings. The composition this time around is quite different than the
Pure Michigan kicks off 2012 campaign
The Pure Michigan national cable TV campaign for spring and summer hit the airwaves across the country 3/19. It runs through June. This year,...
Busch Beer, The Marshall Tucker Band team for new spot (video)
The Marshall Tucker Band's "Can't You See" is currently used as the commercial theme song for two
Mindshare scores Rent-A-Center
GroupM’s Mindshare has been awarded media responsibilities for RAC (Rent-A-Center) in the U.S. and Puerto Rico. The assignment planning and
B101 wins Silver ADDY Award
“We are extremely honored to be recognized for this award, especially as the only radio station to ever win,” said Lee.
ZO expects 3.6% increase in ad spend for 2012 in U.S.
Looking ahead, we expect to see slight increases in network radio adspend of 3%, 2% and 1% in 2012, 2013 and
National advertisers affecting Rush’s bottom line
To date, Premiere has stood by El Rushbo, defending his right to express opinions
Toyota launches campaign for Prius c
The letter "c" in the Prius c moniker represents "city." It's designed to function as an urban-friendly
U.S. ad spend was up 0.8% in 2011
“The contrast of resilient TV spending and waning budget allocations to other traditional media was plainly evident
Univision launches integrated consumer engagement group
IMT is responsible for the ideation and execution of multi-platform concepts across Univision Communications – Network TV, Local TV and Radio, Online and Mobile.
Romney buys big against Santorum
e group is already buying $1.4 million in ads in two states that do not vote for weeks.
Huggies gets major backlash from “The Dad Test”
Pennsylvania dad Chris Routly has launched an online petition asking Huggies to yank the ads.
Time Warner Cable launches Enhanced iTV
With Enhanced iTV, they now have the added ability to deliver a targeted message based upon the time of day.
UGG launches integrated campaign for men
Because UGG has generally been viewed as a cold-weather footwear brand, this campaign was designed