Sony signs as X Factor sponsor
Fox Broadcasting Company, Syco Television and FremantleMedia North America announced Sony Electronics as the official consumer electronics sponsor of “The X Factor,” premiering September...
Red Lobster wants you to
Seafood restaurant chain Red Lobster is going for a new look and looking to expand its customer base, and a cornerstone of the plan...
Comcast and NBCU using dynamic ad insertion
NBCUniversal and parent Comcast announced plans to use dynamic ad insertion in On Demand programming. Dynamic ad insertion, which is a service that allows for advertisements to be easily changed at any time, has begun rolling out in several
Meredith offers performance guarantee to magazine advertisers
Meredith Corporation’s magazine division is now offering marketers a “guaranteed increase in sales for their advertising investment in Meredith magazines.” The new product unveiled...
Nielsen to analyze Wal-Mart retail data
Wal-Mart has reached a deal to provide U.S. store sales info to Nielsen’s Global Customer Insights/North America Consumer units. The agreement will provide sales...
Comcast chooses WPP, Publicis shops after review
Dividing the business is necessary for this huge account, which really cannot consolidate with one unit as the merger of Comcast and NBCU created...
Reebok, Swizz Beatz unveil 2011 Reethym of Lite campaign (video)
Reebok Classics and Swizz Beatz unveiled their biggest joint project to date 7/19 in NYC to an audience of global celebrities and influencers: the...
Staples launching back to school effort
The world's largest office products company and destination for back to school, has a new back-to-school campaign via McCann Erickson, New York featuring prime-time...
Starcom MediaVest, ZenithOptimedia renew with Arbitron, Scarborough
The multi-year ratings and software contract renewal with the two Publicis Groupe media agencies provides access to the monthly reports in all PPM markets,...
Jeep launches new effort for 2011 Jeep Grand Cherokee
The campaign, via Global Hue, Southfield, MI, began 7/18 via television, print and digital. Since its introduction, the 2011 Jeep Grand Cherokee has captured...
CCRS promotes five
Katz Media Group’s Clear Channel Radio Sales has promoted Amy Boeka and Emilee Bond in Chicago; Don Kowalewski and Kristen Wittebort in Detroit; and...
ESPN Audio presents "Sports for your Ears" (video)
Via Wieden + Kennedy, ESPN has launched a campaign to support ESPN Audio’s digital offerings, which includes the ESPN Radio App, ESPNRadio.com, downloadable podcasts,...
Heineken Light debuts latest "Occasionally Perfect" moment (video)
“Handlebar Moustache,” the second film in Heineken Light’s new campaign that celebrates consumers’ “occasionally perfect" experiences, is the next step under the “Be a...
Zenith lowers U.S. ad spend prediction to 2.1% growth
Zenith predicts total internet ad spend to grow 12.6% - Mobile marketing will continue to grow - Big 3 social platforms - Facebook, Twitter and
Verklin leaving Canoe Ventures
Canoe Ventures, the advanced television JV of the nation's leading cable companies, announced that CEO David Verklin will be leaving the company at the...