GM to pull Facebook advertising; Ford to increase
General Motors will cease running paid ads on Facebook, according to The Wall Street Journal. GM execs had determined its advertising on the social...
Tequila Avion launches first TV campaign (video)
“Choose Pleasure” is the tagline of Tequila Avion’s first-ever TV campaign, via Walton Isaacson New York. The effort includes 60-, 30- and 15-second ads,...
Networks not a fan of DISH’s “Auto Hop”
During the NBC’s upfront presentation 5/14 at Radio City Music Hall, NBC Broadcasting Chairman Ted Harbert told the audience that Dish's new DVR commercial...
Amstel Light launches “Savor Complexity”
The campaign highlights the surprising complexities of simple items such as the burger, pigeon, dart board, umbrella and ping pong, encouraging consumers to consider...
Comcast patent could deliver ads to DVR viewers who skip spots
Comcast has developed new technology that would allow it to deliver ads to subscribers who skip commercials in TV shows recorded on DVR, according...
Local TV broadcasters’ digital political ad opportunity
Industry experts and market watchers agree: The 2012 elections promise to set new records for ad spending, with broadcast television leading the field of...
Starcom/Tapestry signs “Forefront” deal with Univision
Starcom USA and its multicultural agency Tapestry have finalized its first 2012-2013 upfront deal with Univision. It’s the largest single-agency upfront deal ever conducted...
Vita Coco signs Texas Rangers’ Josh Hamilton for radio effort
Vita Coco, the country’s best-selling fresh coconut water brand, announced a new partnership with Texas Rangers’ Josh Hamilton. Hamilton is the Rangers’ star outfielder...
Walgreens chooses GSD&M as new AOR (video)
This, after a review that didn’t include the seven-year incumbent Downtown Partners Chicago. The $254 million-dollar account (per Kantar Media) went into review three...
Johnson & Sekin launches radio effort for Caliber Collision (audio)
Johnson & Sekin, the full-service agency owned by industry veteran creative team Kent Johnson and Chris Sekin, launched a radio campaign for Caliber Collision,...
mike’s hard lemonade launches multimedia effort
mike’s hard lemonade’s new campaign delivers the message: different is refreshing in life and in a beverage. The brand’s new multi-million dollar campaign includes...
Has Axelrod decided Obama toothpaste comes in many flavors?
The Obama re-election effort is likely dropping a heck of a lot of ad money—and soon. We are hearing
Pepsi debuts “Live for Now” with Nicki Minaj (video)
Pepsi has launched the brand's first TV ad for its global campaign, "Live for Now." The ad, "Now in the Moment," inspires Pepsi fans...
Merlin Media billboards may violate state law
New Chicagoland billboards for Merlin Media’s WIQI-FM that say “He Never Listens,” in reference to former IL Governor Rod Blagojevich, are getting some pushback...
Barnes & Noble launches effort for NOOK Simple Touch
Barnes & Noble introduced a major new campaign for the NOOK Simple Touch with GlowLight, the world's first E Ink Reader with patent-pending lighting...