Starcom/Tapestry signs “Forefront” deal with Univision
Starcom USA and its multicultural agency Tapestry have finalized its first 2012-2013 upfront deal with Univision. It’s the largest single-agency upfront deal ever conducted...
Vita Coco signs Texas Rangers’ Josh Hamilton for radio effort
Vita Coco, the country’s best-selling fresh coconut water brand, announced a new partnership with Texas Rangers’ Josh Hamilton. Hamilton is the Rangers’ star outfielder...
Walgreens chooses GSD&M as new AOR (video)
This, after a review that didn’t include the seven-year incumbent Downtown Partners Chicago. The $254 million-dollar account (per Kantar Media) went into review three...
Johnson & Sekin launches radio effort for Caliber Collision (audio)
Johnson & Sekin, the full-service agency owned by industry veteran creative team Kent Johnson and Chris Sekin, launched a radio campaign for Caliber Collision,...
mike’s hard lemonade launches multimedia effort
mike’s hard lemonade’s new campaign delivers the message: different is refreshing in life and in a beverage. The brand’s new multi-million dollar campaign includes...
Has Axelrod decided Obama toothpaste comes in many flavors?
The Obama re-election effort is likely dropping a heck of a lot of ad money—and soon. We are hearing
Pepsi debuts “Live for Now” with Nicki Minaj (video)
Pepsi has launched the brand's first TV ad for its global campaign, "Live for Now." The ad, "Now in the Moment," inspires Pepsi fans...
Merlin Media billboards may violate state law
New Chicagoland billboards for Merlin Media’s WIQI-FM that say “He Never Listens,” in reference to former IL Governor Rod Blagojevich, are getting some pushback...
Barnes & Noble launches effort for NOOK Simple Touch
Barnes & Noble introduced a major new campaign for the NOOK Simple Touch with GlowLight, the world's first E Ink Reader with patent-pending lighting...
Jagermeister unveils “Stronger Bond” (video)
Jagermeister, the brand known for pioneering the original bar party with its signature Jagerettes, ground-breaking Tap Machines and category-changing Ice Cold Shots, debuted its...
Heineken chooses Starcom MediaVest after review
Heineken has consolidated global planning and buying at Starcom MediaVest, which won the account in review with co-finalist Mindshare. The appointment, effective 7/1, follows...
Jelli launches social ad platform for terrestrial radio
Jelli, an online social music service, has unveiled a new advertising platform that combines the reach of terrestrial radio with the engagement and measurement...
Regional Reps signs The Montana Radio Company
Regional Reps Corp., the country’s oldest and one of the largest independent sales representatives specializing in small and medium market stations, has signed an...
Wild Turkey debuts first-ever TV ad
Debuted nationally 5/1, the inaugural “Give ‘Em The Bird” spot advances the Campari America brand’s ongoing campaign that launched last year. The humorous spot...
Chrysler up; Ford, GM down in April
According to The Detroit News numbers, GM sales were down to 213,387 primarily due to a 25% drop in fleet sales. Retail sales were...