P&G launches “Thank You Mom” in anticipation of Olympics (video)
Procter & Gamble, an Olympic Partner, launched their nationwide P&G Thank You Mom campaign today, in celebration of 100 days to go until the...
AdSafe to integrate media data into Nielsen Online Campaign Ratings
Nielsen and AdSafe Media will integrate AdSafe’s ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings. Nielsen will use AdSafe...
Bud Light, Subway integrate with “Corazon Valiente”
Telemundo Media signed Bud Light and Subway restaurants to the latest branded entertainment activations in its newest action-packed, original primetime telenovela "Corazón Valiente" (Fearless...
Tacher signs Tan Talk Radio Network
Independent rep firm The Tacher Company has aligned with the TanTalk Radio Network consisting of six radio stations in three states. The Tan Talk...
Shaw’s signs with Red Sox Radio Network, WEEI
Entercom Communications and Shaw’s Supermarkets are continuing their relationship with WEEI Sports Radio and the Red Sox Radio Network with the launch of the...
The Tacher Company signs Florida Talk Radio
The Tacher Company does it again—this time signing Florida Talk Radio, LLC’s News-Talk WSRQ 106.9 FM/1220 AM in the Sarasota-Bradenton, FL market. Along with...
AOL offering GRP guarantees for online video
As the digital content NewFronts approach, AOL will offer marketers guaranteed audience delivery for online video ad campaigns bought across its properties. This is...
Media Monitors debuts local Internet ad data
Media Monitors has unveiled a new service: local Internet ad tracking intelligence available in the suite of analytical services already offered for radio, TV,...
NFL to allow casino ads over next two seasons
The National Football League will allow teams to accept advertising from casinos during the next two years. A memo sent to all 32 teams...
WPP gives preferential treatment to DG, 24/7 Media partnership
DG, the world's leading ad management and distribution platform, announced today a strategic partnership for deeper collaboration in ad technology between MediaMind, its online...
Yahoo, Ford launching web reality series
The new Ford Focus Electric campaign will be entirely digital and run entirely on Yahoo, which plans to launch the Focus Electric-sponsored "Plugged In"...
DDB launches latest “The Fabric of My Life” ad (video)
DDB New York has introduced (4/9) the latest installment of its four-year The Fabric of My Life campaign with two TV spots featuring two...
Macy’s signs to sponsor iHeartRadio contest
Clear Channel Media & Entertainment is promoting a music talent contest on more than 270 radio stations and associated websites. Macy’s has been signed...
Analyst: Improved visibility for ad agencies
Business is improving and visibility is increasing for many multinational corporations. At Barclays Capital analyst Anthony DiClemente thinks that should translate into larger advertising...
DQ debuts new national TV campaign (video)
Via Grey NYC, Dairy Queen has rolled out a new national TV campaign this month that depicts everyday people in real life situations, but...