How TV networks can drive viewership via effective marketing
Howard Shimmel, Nielsen EVP/Client Insights and Justin Rosen, Senior Manager, Media, write that according to new research from Nielsen, promotion does drive viewership—and Nielsen...
Pandora and Jeep announce concert series
Pandora announced recording artist Yelawolf as the latest performer for Pandora Presents, the company’s series of live, personalized concerts. The event will be brought...
Q1 internet ad revenues set record
Internet ad revenues for Q1 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report...
Viamedia numbers strong in NYC DMA
Here’s an 8-quarter rate card county household count for the NYC market sent to RBR-TVBR. It’s from spot cable ad inventory rep Viamedia. Viamedia...
Activist group using radio to make case
ColorOfChange, which led the successful boycott of the Glenn Beck show on Fox News, is now using radio to spotlight what it considers to...
Intrepid Sea, Air & Space Museum names TW Cable official sponsor
The museum announced Time Warner Cable has been named an official sponsor of Space Shuttle Enterprise’s 2012 arrival into NYC and of its Space...
BrightLine unveils iTV Ad for Skinnygirl cocktails
BrightLine, provider of interactive television solutions for entertainment and advertising, announced the launch of the first-ever interactive television campaign for a female-focused premium spirits...
Nissan launches “What If_” with world’s fastest man (video)
Nissan is rolling out a new campaign via AOR TWBA that features runner Usain Bolt, Olympic gold medalist holder of multiple world records. Bolt...
FCC Chair, Connect2Compete partner on national campaign
FCC Chairman Julius Genachowski was joined by Connect2Compete (C2C) members Cox Communications, Redemtech-GoodPC, The League of United Latin American Citizens and Carlos Slim at...
Local Focus Radio signs Rocking M Radio
Local Focus Radio has signed a new national rep deal with Rocking M Radio, bringing 17 new Kansas stations to their roster. Local Focus...
Former LA mayor Riordan launches radio campaign
Richard Riordan launched a statewide radio effort this week to encourage Latinos to vote and to consider the Republican Party. Riordan is featured in...
Pom Wonderful launches campaign
POM Wonderful, following the FTC Administrative Law Judge’s ruling issued on 5/21, is exercising its right to legally advertise the general health benefits of...
The Tacher Company signs Deane Brothers Broadcasting
Independent rep firm The Tacher Company has aligned itself with Deane Brothers Broadcasting as the station group’s exclusive national rep. The group operates WJDF-FM...
Ford Brand Adv./Media Manager speaks at D.R.A.G. board meeting
In attendance were Bill Burton, President/Detroit Radio Advertising Group (DRAG--pictured); Mike Koehler, Bell Media; Jack Saindon, Katz Radio; Kevin Miller, Bell Media; Julie Heidt,...
Online ads that use purchaser data deliver incremental sales
Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that...