Women at NBCU, Weinstein pact for Sarah Jessica Parker movie
Women at NBCU, the ad sales, marketing and research initiative Oxygen, Style, iVillage, Telemundo, DailyCandy, Bravo, The “Today” show and other female-skewing primetime shows...
Gannett, Yahoo! to expand ad partnership
In addition to nine of Gannett’s Broadcasting Division markets, all 81 of Gannett’s local publishing organizations already offer Yahoo! advertising as part of their...
UPS jumps into College Sports
IMG College, a division of IMG Worldwide, has signed UPS for a new sponsorship deal into a national marketing platform in college sports. It...
Kia hamsters shuffle in new campaign (video)
A 60-second spot made its television debut during MTV's Video Music Awards (VMAs) on 8/28. The "Share Some Soul" campaign, via David&Goliath, includes television,...
Local Focus, The Event Shop launch "StepOne" search engine (audio)
Dave Demer:
Word has it that Event Marketing budgets are rebounding more quickly than traditional media budgets. Events are great for local business and local...
KBS&P scores BMW for North America
MDC Partners’ Kirshenbaum Bond Senecal & Partners NYC has scored creative for BMW of North America after a review that began in March. KBS&P...
Fox goes to the malls for Fall series
Fox is placing full-motion, flashy video ads in mall kiosks across in 12 markets, including New York, Los Angeles, Chicago, San Francisco, Washington DC...
ABC says No to "Our Idiot Brother" trailer (video)
The edgy comedy coming out 8/26 from The Weinstein Co. has a few trailer spots currently airing on multiple broadcast and cable networks. One...
Clear Channel supporting 9/11 Memorial with multimedia
It’s a new outdoor, radio and digital PSA effort that honors memories of 9/11 heroes and delivers important 9/11 Memorial: It uses media assets...
Google to pay $500 million for accepting online drug ads
The internet giant has settled a DOJ criminal investigation on allegations it made hundreds of millions accepting ads from online pharmacies (mostly Canadian) that...
Chase Sapphire card launches new effort
You may have seen it: an automated spray painting machine painting a variety of items gold as they travel past it on a conveyor--everything...
GM launching $3 billion global media review
Now that GM has all of its creative agencies in place, the next step for the automaker is a global media review. In its March 2011 10-K, GM reported
Bud Light in review
InBev/Anheuser-Busch’s Bud Light brand, under new U.S. VP/Marketing Paul Chibe, is now in review, asking at least six agencies to submit ideas for U.S....
The Vidal Partnership scores Remy Martin
Remy Cointreau USA has named The Vidal Partnership NY its AOR for the Remy Martin Cognac portfolio. The agency assumes total market work in...
ESPN presenting sponsor for Old School Challenge
DIRECTV is inviting tennis fans to Manhattan’s Lexington Avenue Armory for DIRECTV’s Old School Challenge presented by ESPN on 8/25. The private event precedes...