Chase Sapphire card launches new effort


You may have seen it: an automated spray painting machine painting a variety of items gold as they travel past it on a conveyor–everything from food to consumer goods to, of course, a credit card.  “A Card of A Different Color” challenges the preconceived notion that something the color of “gold” is more valuable—in this case, a credit card.

In the first of four television spots, Chase asks “if something is simply the color of gold…is it really worth more?” The first ad debuted 8/22 on ABC, NBC, FOX, Food Network, AMC, E!, Discovery, CNN, ESPN, History, Travel and FX and others. Print advertising in The Wall Street Journal, USA Today and The New York Times and digital advertising are soon to follow.

Challenging the “gold” standard set decades ago for rewards credit cards, Chase Card Services, announced a new enhancement for Chase Sapphire Preferred, Chase’s premier affluent rewards card. The new enhancement offers Chase Sapphire Preferred cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction fees and dedicated, immediate customer service.