Google shutters AdWords for TV
In a blog post, Google VP Shishir Mehrotra says Google is shutting down the online TV ad selling service after five years. After Google...
2012 back-to-school ad themes
Ace Metrix, analytics provider for television and video advertisers, announced the top back-to-school advertisers, a list led by ads for Best Buy, Lysol hand...
Janssen Pharmaceuticals/J&J settle ad case for $181 million
NY Attorney General Eric Schneiderman announced a record $181 million settlement with Janssen Pharmaceuticals and its parent company Johnson & Johnson to resolve charges...
FTC: Ads touting “Your Baby Can Read” deceptive
As part of its ongoing efforts to stop over-hyped ad claims, the Federal Trade Commission has filed false advertising charges against the marketers of...
Advertising on Penn State games is steady
Pennsylvania stations on the Penn State Football Radio Network don't expect to see a loss in ad dollars as a result of the Jerry...
Labor Department spent stimulus funds on Obama MSNBC ads
The Labor Department paid out hundreds of thousands of dollars in federal stimulus funds to a PR firm to run more than 100 commercials...
2012 Radio Mercury Award finalists named
99 diverse radio spots and campaigns have made it to the finals of the 2012 Radio Mercury Awards, which honors outstanding radio created by...
Obama radio ads target Ryan-Romney
There’s a series of new Obama radio ads tailored for eight battleground states. In each state, the Obama campaign has designed very specific one...
Daily Deal sites in the tank with both merchants, shoppers
Daily deal services like Groupon, LivingSocial and Google Offers took off because they seemed to offer something for everyone: small businesses got a novel...
Anheuser-Busch, MLB extend partnership
Budweiser and baseball, two American staples whose history can be traced back to the late 1800s—and it continues. Anheuser-Busch and Major League Baseball Properties...
Five characteristics of winning TV ads
With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen,...
Apple scores patent on radio, video ad skipper
Considering the amount of folks listening to music (i.e. Internet Radio and streaming Broadcast Radio)
Obama radio ads to air in battleground states
A series of radio ads from President Barack Obama's re-election campaign hit battleground states 8/20, with each spot focusing on local concerns facing voters...
Calls made for more Hispanic spend in campaigns
As Randy Falco, Univision CEO recently sent a letter to the Commission on Presidential Debates to complain about the lack of a debate tailored...
Election TV ad spend tops half-billion; opportunity knocks
President Obama, Mitt Romney, and their Super PACs have dumped more than half a billion dollars on television advertising this cycle, putting the two...