Olympics openers draw big crowds, ad dollars
With the 2012 Summer Olympics set to kick off this Friday with the opening ceremony in London, Nielsen took a look back at past...
State Farm pulls Penn State football sponsorship
In the wake of the massive penalties passed down by the NCAA on Penn State’s football program, State Farm Insurance says it will no...
GroupM signs with Curalate for Pinterest analytics
GroupM Next, the innovation unit of GroupM, has signed a licensing agreement with visual social media marketing startup Curalate to provide clients of GroupM...
La Fresh launches major DR campaign
La Fresh Group, Inc., pioneer in convenient, travel-friendly personal care wipes, announced today the debut of a new national DRTV ad campaign for its...
Obama campaign booking radio spots in smaller markets
A strategist tracking the 2012 air war flags an interesting development: the Obama campaign is booking ad time for rural radio in and around...
Twitter now offering targeted ad Tweets
Twitter’s new advertising tool that lets companies target their tweets at specific users. Advertisers can post messages that only appear for users in specific...
Coalition launches ads against NYC beverage ban
A public hearing on NYC Mayor Bloomberg’s proposed ban on 16-ounce and above sugary drinks is a week away, and soft-drink makers and sellers...
Robbins Brothers launches “Get Engaged” (video)
Robbins Brothers, The Engagement Ring Store known for providing customers with personalized service, detailed education and an extensive selection of loose diamonds, engagement rings...
SKYY Vodka launches first TV campaign
SKYY Vodka, the number-one selling domestic super-premium vodka in the U.S., announced its first-ever TV campaign for the brand: "Passion for Perfection." The effort...
Obama, Romney running 90% negative attack ads
President Barack Obama and Republican challenger Mitt Romney are focusing almost all of their television ads on bashing one another. Some 90% of Obama’s...
VoX launches mobile ad campaign with Yahoo
VoX Communications, provider of wholesale VoIP telephone services and cloud based computing, has launched a campaign with Yahoo hyping the company's mobile VoIP app...
Petry Media, TV Media Works form “Petry Ad Works”
Petry and TV Ad Works, a multi-platform advanced advertising organization, have announced a new joint venture, Petry AdWorks. The partnership will generate ad sales...
Campaign warns: “No More Defense Cuts” (video)
The Coalition for the Common Defense launched a national advocacy campaign aimed at preventing further, draconian cuts to the U.S. military of $500 billion...
Brad Paisley stars in new Jack in the Box TV ad
Brad Paisley finds himself with Jack Box, in a TV commercial promoting the All-American Jack Combo at Jack in the Box restaurants. In the...
Global internet ad spend up 12% in Q1
Driven by strong growth in Latin America and the Middle East/Africa, Internet ad spend rose 12% in the first quarter compared to Q1 2011,...