Mundofox signs Toyota, T-Mobile, L’Oréal
MundoFox, Fox’s Spanish-language broadcast network slated to launch in August, has already secured L’Oréal USA, Toyota and T-Mobile as major advertisers/charter sponsors for the...
Chrysler joins in “The Dark Knight Rises” promotion
Warner Bros. Pictures and Chrysler have teamed up to bring fans the opportunity of a lifetime surrounding the 7/20 release of “The Dark Knight...
US ad spend increased 2.6% in Q1
Total ad spend in the quarter increased 2.6% from a year ago and finished the period at $32.9 billion, according to data released by...
Twitter airs first TV spot (video)
The company aired its first ever television commercial during the Pocono 400 NASCAR race on 6/10. The ad, which encouraged NASCAR fans to "see...
XBox Live signs first NUads advertisers
Microsoft announced the official rollout of NUads on Xbox LIVE, making the new interactive TV ad format available for sale to all advertisers. Toyota,...
Pandora debuts local reseller program
Now Pandora is helping radio’s competitors in local markets: The personalized music discovery service announced a program that allows local media companies to sell...
TNT, Groupon pact for “Dallas” package
In celebration of TNT's new series “Dallas” debuting 6/13 at 9 pm, Groupon and TNT are inviting fans to “live large like a Ewing”...
ComScore: Facebook ads lead to purchase
Facebook’s marketing and advertising encourages users to buy products in stores and online, the social-networking company said in a joint report with ComScore. The...
Macy’s launches media review
Macy's has issued a RFP for media agencies, kicking off a review. MEC is the incumbent. A Macy's spokeswoman told Ad Age the move...
RADAR 113: 242.1 million tune in weekly
Arbitron has published highlights from its June 2012 RADAR 113 National Radio Listening Report. Radio’s audience increased slightly year over year by 590,000 persons...
How TV networks can drive viewership via effective marketing
Howard Shimmel, Nielsen EVP/Client Insights and Justin Rosen, Senior Manager, Media, write that according to new research from Nielsen, promotion does drive viewership—and Nielsen...
Pandora and Jeep announce concert series
Pandora announced recording artist Yelawolf as the latest performer for Pandora Presents, the company’s series of live, personalized concerts. The event will be brought...
Q1 internet ad revenues set record
Internet ad revenues for Q1 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report...
Viamedia numbers strong in NYC DMA
Here’s an 8-quarter rate card county household count for the NYC market sent to RBR-TVBR. It’s from spot cable ad inventory rep Viamedia. Viamedia...
Activist group using radio to make case
ColorOfChange, which led the successful boycott of the Glenn Beck show on Fox News, is now using radio to spotlight what it considers to...