Online ads that use purchaser data deliver incremental sales
Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that...
New IHOP campaign uses TV, radio (video)
IHOP is breaking new ground via AOR McCann Erickson with a new campaign that debuted 5/21 and kicks off a summer-long schedule of promotions...
Skinnygirl Cocktails debuts how to “Drink Like a Lady”
The new campaign includes its first-ever national television commercial. The campaign makes its debut at the same time that the brand's new and expanded...
Obama ads focus on vets, Medicare
President Obama's campaign team released two new :30 spots this week that run across seven swing states as part of the president's $25 million...
Spot TV shown as targeted solution to network scatter
TVB has released a white paper, “Upending the Upfront/Scatter Duopoly,” which details how Spot TV’s cost, inventory, and targetability delivers distinct and significant advantages...
Yahoo! Screen to promote new Focus Electric
Yahoo! and Ford announced ‘Plugged In,’ a weekly online reality competition show coinciding with the launch of the all-new 2012 Focus Electric and airing...
Judge upholds FTC’s POM deceptive ad complaint
In an initial decision, Chief Administrative Law Judge D. Michael Chappell upheld a Federal Trade Commission complaint, and ruled that POM Wonderful LLC, its...
Comcast Media 360 forms; Starcom brings first clients
Comcast Spotlight, the ad sales division of Comcast, is launching Comcast Media 360 (CM 360), a new business unit focused on helping marketers take...
Local TV ads preferred by presidential candidates
During Q1, campaigns for the five leading U.S. presidential candidates—Newt Gingrich, Barack Obama, Ron Paul, Mitt Romney and Rick Santorum—placed nearly 66,000 advertisements on...
Young Hispanic women want health info
A survey from Cultur Health notes that young Hispanic women in the 25-35 age bracket crave information on health care. Of interest is the...
Romney releases first TV ad for the presidential race (video)
We didn’t think it would take long, after Obama’s campaign beat him to the punch: Mitt Romney's presidential campaign has released a new television...
Dennis Miller signs Regal Assets
Comedian Dennis Miller, host of Dial Global’s nationally syndicated radio program, "The Dennis Miller Show," will be endorsing Regal Assets on his show as...
The Tacher Company signs Lynchburg Radio Group
Lynchburg Radio Group Stations include WKHF FM, WIQO FM and WXCF FM in the Lynchburg-Roanoke Virginia market. Tacher is now the group’s national sales...
Bring big data to TV buying TV audience fragmentation
May marks a time of year when advertisers, media agencies and networks crouch to their starting-block positions in anticipation of the start of TV’s...
Dish CEO responds to network criticism of “Auto Hop”
Dish Network says it has “respect” for broadcast networks after executives at NBC and Fox criticized and questioned its rollout of Auto Hop, a...