DDB launches latest “The Fabric of My Life” ad (video)
DDB New York has introduced (4/9) the latest installment of its four-year The Fabric of My Life campaign with two TV spots featuring two...
Macy’s signs to sponsor iHeartRadio contest
Clear Channel Media & Entertainment is promoting a music talent contest on more than 270 radio stations and associated websites. Macy’s has been signed...
Analyst: Improved visibility for ad agencies
Business is improving and visibility is increasing for many multinational corporations. At Barclays Capital analyst Anthony DiClemente thinks that should translate into larger advertising...
DQ debuts new national TV campaign (video)
Via Grey NYC, Dairy Queen has rolled out a new national TV campaign this month that depicts everyday people in real life situations, but...
Intel launches Ultrabook Campaign
Intel’s biggest marketing campaign in nearly a decade kicked off with television, online and print. “A New Era of Computing,” via Venables Bell &...
Beasley bestows latest President Club Award
Beasley Broadcast Group announced Todd Greck has been named the Company’s “Overall Winner of the President's Club” for the calendar year 2011.
The President’s...
BK launches star-studded campaign for new menu (video)
National advertising kicked off this week with new spots featuring David Beckham, Mary J. Blige, Salma Hayek, Jay Leno, Steven Tyler and Sofia Vergara....
GroupM launches “GroupM Next”
GroupM Next is a new innovation unit to support the ongoing efforts of its four agencies Maxus, MEC, MediaCom and Mindshare. The focus is...
Newcastle Brown Ale TV buy detailed
The new national campaign, “No Bollocks,” marks the first time Newcastle has invested in national TV ads, created via AOR Droga5. The campaign launched...
Newcastle Brown Ale launches first TV effort
The new national campaign, “No Bollocks,” marks the first time Newcastle has invested in national TV ads, created by the brand’s new AOR Droga5....
CKE Restaurants tap Kate Upton for Southwest Patty Melt (video)
CKE’s Carl’s Jr. and Hardee’s are known for their use of pop-culture icons in their advertising, so casting Kate Upton as their latest spokeswoman...
Hampton Hotels launches “Feel the Hamptonality” (video)
Hampton Hotels’ newest campaign, “Feel the Hamptonality,” is geared towards male and female business travelers, leisure travelers and millennial travelers. Each spot highlights a...
Chrysler debuts new “Imported from Detroit” spots (video)
Four new 60-second TV spots from the Chrysler/Fiat group via Wieden + Kennedy, Portland make up the latest entry in automaker's campaign that began...
Visible World awarded key ad addressability patent
Visible World has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by...
Expedia.com names 180LA as new AOR
Omnicom’s 180LA will direct brand strategy, creative, execution and integration across all formats, including digital. 180LA will develop and launch an integrated campaign later...