GroupM: 2013 digital spend to surpass $113 billion
Internet advertising hit $99 billion in 2012, representing a 16.2% increase over the previous year and accounting for 19.5% of all global measured advertising...
Spotify launches first TV ad campaign
Music discovery service Spotify launched its first ad campaign 3/25 on U.S. television, spending more than $10 million on commercials that will debut during...
Mayors Against Illegal Guns launches $12 million campaign
New York City Mayor Michael Bloomberg has announced a $12 million ad campaign will be launched by Mayors Against Illegal Guns. The TV effort...
Broadcast TV ratings drop may mean weaker upfront
Broadcast TV ratings have dropped sharply this season. And that, combined with the weak economy and competition from other media, could mean a tough...
Spot TV’s CPM efficiency over network scatter confirmed by SQAD
The TVB released an analysis of 2nd Quarter 2013 SQAD data that further solidified Local Spot Television’s dominant and growing cost efficiency advantages over...
Carl’s Jr., Hardee’s debut Jim Beam Bourbon Burger campaign
In yet another fast food first, Carl’s Jr. and Hardee’s have begun selling burgers with the distinctive taste of a branded, distilled spirit with...
Charter refuses ads for Antenna Direct
A TV antenna maker wanted to use cable TV for its anti-cable message. Now, officials at Antennas Direct say Charter Communications' refusal
Pure Michigan campaign goes national
Via McCann Erickson Birmingham, MI, Pure Michigan, the state's tourism ad agency, has launched its largest-ever national TV campaign. The $13 million effort runs...
ING launches “Orange Money” campaign
ING U.S. launched a new campaign focused on the importance of closely managing the money they have earmarked for retirement. Through the new campaign,...
Pepperidge Farm launches new TV campaign
The effort supports its Milano cookie line. The playful “My Yummy Secret” campaign, via Y&R NYC, celebrates times when women discreetly turn to Milano...
Internet-connected devices surpass 500M in U.S. homes
There are now more than half a billion devices in U.S. homes that are connected to the Internet and deliver apps, according to new...
WPP to invest in SFX Entertainment
WPP, a $20 billion company with major agencies like JWT, Grey and Young & Rubicam and GroupM under its umbrella, will invest an estimated...
Charles Barkley stars in new CDW campaign
Via Ogilvy & Mather/Chicago, CDW, provider of technology solutions for business, government, education and healthcare, has launched another extension of its “People Who Get...
Buick Encore campaign debuts during NCAA Tournament
Via Leo Burnett, GM is launching a new campaign for the subcompact crossover in a fantasy/science fiction realm. The ad features the car dodging...
Comcast now second largest advertiser in US
Five years ago, Comcast Corp. was the nation's 50th-largest advertiser. Comcast, now with movie, news, and entertainment giant NBCUniversal under its corporate umbrella, rose...