Adbiz

Arbitron announced today highlights from its June 2013 RADAR 117 National Radio Listening Report.  The report shows radio’s audience increased YOY, adding more than...

President Barack Obama has commended California for leading the way on health care reform by recognizing a partnership between The California Endowment, Covered California, and Univision, Telemundo, and impreMedia. The partnership works collectively to educate Latinos about the Patient Protection and Affordable Care Act and drive them to enroll in health insurance.

Texas Governor Rick Perry plans to travel to New York and Connecticut and to spend $1 million on a TV campaign to lure businesses...

This may explain the big stall to this year’s TV upfront: The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study conducted by Be On, the new AOL global branded content business. Although TV is considered a key awareness driver, 78% of respondents in Europe and 58% globally said they could achieve greater engagement and scale with online video.

iAd is expected to retain a higher percentage of that ad revenue compared with other iAd inventory

Under the terms of the deal, Entravision will use its sales force within the market to provide marketing and sales services to Seal Rock...

The Tacher Company has aligned itself with Ad Astra per Aspera Broadcasting as the station group’s national rep.  The group operates the top rated...

Independent rep firm The Tacher Company announced a national representation agreement with KPKL-FM, “KOOL 107.1 FM,” Spokane, WA. Launched in November of 2012, the...

The government is one of the largest buyers of advertising, and the National Association of Black Owned Broadcasters is asking why

A study conducted by GroupM Next of the modern digital consumer journey revealed six segments exist of consumers who exhibit similar behaviors and intent....

Borrell Associates’ latest report, “2013 Update: Assessing Local Digital Sales Forces,” covers their latest survey of sales managers and has uncovered some interesting revelations...

Viamark Advertising (www.viamark.com), the leading ad agency franchise company with corporate offices in Plymouth, MA and New Bern, NC as well as 12 franchised...

The CBC has been given permission by the CRTC to introduce advertising on some of its radio networks, breaking a four-decade tradition of commercial-free...

Independent rep firm The Tacher Company announced a national representation agreement with Bicoastal Media of Eugene, Oregon. The stations are KPNW AM News Talk;...