Consumer goods and telecom tops in 2012
While global advertising spending increased overall in 2012, not all sectors reaped the benefits. The telecommunications, consumer goods and media sectors saw the biggest...
Audible Magic scores patents for automated TV ad recognition
Audible Magic, provider of automated content recognition (ACR) technology for “smart” consumer electronics and other applications, has been awarded six new technology patents, all...
DIRECTV signs WV to new addressable ad platform
Volkswagen of America is the latest company to “advertise smarter” by taking advantage of DIRECTV’s recently launched, national addressable ad platform. VV’s deal with...
Del Taco rebranding with new campaign
As Del Taco gets set to debut its new "UnFreshing Believable" campaign along with introducing its New Buck & Under and New Tastes menus, the popular Mexican quick-serve chain is finalizing its over-a-year-long mission to refresh and redefine how customers view the brand, its products and its service.
Tecate launches “Es Facil Ser Hombre”
Heineken USA’s Tecate brand, “cerveza con caracter,” announced the launch of a new campaign which targets Spanish-dominant men in the U.S. Titled "Es Facil...
AdLarge offers free broadcast calendar app
The ad sales firm for radio, digital and mobile content providers has introduced the first Broadcast Calendar App for iPhone and iPad, and is...
Simmons launches new TV effort
Simmons Bedding Company announced two new campaigns for its Beautyrest and Comforpedic from Beautyrest brands. These campaigns combined are expected to deliver 2.2 billion...
Who Wants More Money? Come and Get It!
A friend and client recently told me that he sees two kinds of people in the world--those obsessed by money and those who are...
The small screen scored big ad revenue last year
Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The...
New Orleans to launch new national campaign
Via Dentsu America NY, New Orleans tourism promoters are preparing to launch a pitch to a national audience on 5/6, with television and digital,...
The most-liked restaurant TV ads in Q1
Restaurant advertisers spend considerable dollars on campaigns aimed at getting consumers to eat up their creative concepts and, ultimately, their food. Notably, more than...
A look at teens and their media consumption
Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does...
Aflac launches “Physical Therapy” ad in Spanish
The new ad updates the Aflac Duck’s recovery in key Hispanic markets across the country: The funny and informative ad debuts 4/15 on local...
Dos Equis launches new TV, online spots (video)
Via Havas Worldwide New York, the "Most Interesting Man in the World" is back as Dos Equis announced the launch of its 2013 creative...
GM returns to FB with Chevrolet Sonic effort
In a report from The Wall Street Journal, GM’s marketing VP for its Chevrolet division, Chris Perry, was quoted as saying that the company...