Adbiz

The 100 Leading National Advertisers spent an estimated $104.5 billion on advertising in the US in 2012, up 2.8% from 2011, according to Ad Age DataCenter's analysis. That represented the lowest growth rate since the ad recovery began in 2010 and left total spending still shy of pre-recession levels.

Advertisers that want immediacy opportunities need to have a comprehensive plan in place to quickly “amplify” a message, according to Sears Holdings executive Adriana...

Brands use Shazam for TV to “continue and complement” their 30-second spots in several minutes of engagement on smartphones, iPads and tablets. At Cannes...

Bid4Spots, the competitive online marketplace offering businesses discounted radio ad inventory through

Aetna Insurance is trying to find out the different answers to the question "What's Your Healthy?" through a national, integrated campaign and interactive website, www.WhatsYourHealthy.com, where consumers can share their personal "healthy."

Zillow, the real estate information and home-related marketplace, has rolled out a new TV spot via Deutsch LA as part of the company's first-ever...

Talk about real-time media measurement: AOL is unveiling a new platform that enables brands

Clear Channel Media and Entertainment has formed a Creative Advisory Council with senior ad agency execs including Jeff Benjamin, CEO of JWT North America;...

Time Warner Cable Media’s new client solicitation campaign and corporate philosophy “That’s How,” has transformed TWC Media’s positioning by providing the greatest value through...

Arbitron announced today highlights from its June 2013 RADAR 117 National Radio Listening Report.  The report shows radio’s audience increased YOY, adding more than...

President Barack Obama has commended California for leading the way on health care reform by recognizing a partnership between The California Endowment, Covered California, and Univision, Telemundo, and impreMedia. The partnership works collectively to educate Latinos about the Patient Protection and Affordable Care Act and drive them to enroll in health insurance.

Texas Governor Rick Perry plans to travel to New York and Connecticut and to spend $1 million on a TV campaign to lure businesses...

This may explain the big stall to this year’s TV upfront: The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study conducted by Be On, the new AOL global branded content business. Although TV is considered a key awareness driver, 78% of respondents in Europe and 58% globally said they could achieve greater engagement and scale with online video.

iAd is expected to retain a higher percentage of that ad revenue compared with other iAd inventory

Under the terms of the deal, Entravision will use its sales force within the market to provide marketing and sales services to Seal Rock...