Mickey-D’s advertised most on TV last week
Last week the Media Monitors’ TV SPOT TEN was topped by McDonald’s once again with 22,978 spots. NBC TV Network moves from #4 to...
Natalie Swed Stone: The art and science of media buying
As OMD’s US Director, National Audio Investment, Natalie has 30 clients to stay on top of-including
Hedge funds cleared to advertise
For the first time in years, on 9/23/13, hedge funds will have the right to advertise their wares – but the complexity of their...
KISW to unveil “Worker’s No. 9 Vodka”
Entercom Rocker KISW-FM Seattle, in partnership with Mischief Distillery, are presenting Worker’s No. 9 Vodka, “made for the workingman.” With a portion of the...
Nielsen looks at consumer trust in advertising
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy...
McDonald’s topped TV’s Spot Ten last week
In Media Monitors’ TV Spot Ten for the week of September 9-15, McDonald’s maintained the top spot with 24,704 ads. Univision stayed at #2...
Regional Reps signs Midwest Communications markets
Regional Reps Corp., the country’s oldest and one of the largest independent sales reps specializing in small and medium market radio stations, has signed...
Dial Global tops RADAR 118 rankers
Arbitron reports in its September 2013 RADAR Radio Network Ratings that nearly 180 million Persons 12+, or approximately 68% of this demographic, heard one...
Absolut launches “Transform Today”
Following its tradition of working with cutting-edge artists, Absolut announced four creative collaborations with French multiartist and musician Woodkid, American digital media artist Aaron...
Gorilla Glue launches TV campaign
In its first major national TV as blitz, Ohio-based Gorilla Glue is airing spots on HGTV, DIY, The History Channel, Animal Planet, Fox News...
The importance of engaging TV shows to ad success
It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact...
Chase celebrates entrepreneurs with new campaign
Chase, one of the nation’s leading banks for American business, has launched “Mission Main Street,” a multimedia campaign that features success stories from a business owner’s perspective. Nominated by bankers for their unique and compelling stories, nine of more than four million businesses Chase serves are part of the campaign. Focused on local markets, the advertising includes digital media, radio, business and trade print publications to deliver the entrepreneurs’ stories directly to other businesses.
AdLarge launches the AdLarge ROI Network
AdLarge Media’s new RADAR-rated network has a heavy concentration in major markets, delivering a core 25-54 adult audience with an equal balance of male...
Sleepy’s launches new campaign
The Sleepy's mattress store chain is debuting the largest ad campaign in the company's 56-year history. The $75-million effort with the tagline "Making the World a Better Place To Sleep" is via Publicis Kaplan Thaler NY. The new campaign also
Marketron’s PayNow service “completes the loop”
Marketron, provider of business software solutions for the media industry, has introduced a new digital bill payment service for advertisers called PayNow that will...