State Insurance Exchanges launching TV ads (video)
The first TV ads from state-run health insurance exchanges created under The Affordable Health Care Act have launched in Oregon, Kentucky, Colorado and Connecticut....
Boost Mobile launches “You Earned It”
Via 180 LA, Boost Mobile debuted the first of three national TV spots in the “You Earned It” campaign. The effort aims to reverse...
President, wife used in gay marriage radio ad
Gay marriage advocates are going on the air with an endorsement from President Obama. Illinois Unites for Marriage Equality is running an ad on...
The Tacher Company signs GEOS Comm.
Independent rep firm The Tacher Company has aligned with GEOS Communications which O&Os three stations in the Wilkes-Barre/Scranton, PA market. GEOS Communications Stations include:
WNKZ...
Ohio Right to Work opponents launch campaign (video)
In light of the Right to Work, or “Workplace Freedom,” efforts in that state’s legislature, a pro worker group is taking a proactive approach...
Global mobile ad revenues up 83% in 2012
The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS revealed global figures for mobile ad revenue leaped a massive 82.8% to...
Obamacare ads launching in Ohio, Virginia (video)
The initial rollout of $700,000 in TV and online ads begin 7/9 in Virginia and Ohio. The buy, which includes both pro- and anti-Obamacare...
UK taking aim at payday lenders
The companies in the UK that offer high-interest short-term loans to consumers have attracted the attention of authorities seeking to hem them in, and...
FTC wants search engine ads labeled
The Federal Trade Commission has sent an advisory to search engine providers reminding them that if one of the results produced from a search is a...
Acura to launch “Made for Mankind”
Acura says its biggest advertising campaign ever will support the launch of its all-new 2014 MDX SUV. “The Extremely New MDX — Made for...
Fox Cable completes upfront
According to Fox Cable Networks (FCN) Advertising Sales President Lou LaTorre, they have concluded this year’s upfront negotiations. Fox Cable Networks is a unit...
Trials begin to measure TV, online ad performance
Nielsen announced a step forward for multi-platform ad measurement in the UK, with public beta trials for its Nielsen Cross-Platform Campaign Ratings service. Brands...
Yangaroo introduces “Connector”
Yangaroo announced the beta launch of “Connector,” the newest feature of Yangaroo Advertising, a web-based service that enables agencies and advertisers to deliver high-quality...
Top 100 US ad spenders up 2.8% in 2012
The 100 Leading National Advertisers spent an estimated $104.5 billion on advertising in the US in 2012, up 2.8% from 2011, according to Ad Age DataCenter's analysis. That represented the lowest growth rate since the ad recovery began in 2010 and left total spending still shy of pre-recession levels.
Sears/K-Mart exec talks on social immediacy
Advertisers that want immediacy opportunities need to have a comprehensive plan in place to quickly “amplify” a message, according to Sears Holdings executive Adriana...