KISW to unveil “Worker’s No. 9 Vodka”


EntercomEntercom Rocker KISW-FM Seattle, in partnership with Mischief Distillery, are presenting Worker’s No. 9 Vodka, “made for the workingman.” With a portion of the net proceeds benefiting the Washington State Council of Fire Fighters (WSCFF) Benevolent Fund, every sip supports our brave men and women who risk their lives every day. The WSCFF’s main focus is to assist firefighters and their families, while its Benevolent Fund also gives money to many organizations that assist residents of Washington State.

Worker’s No. 9 starts with two simple ingredients – fresh, stone-ground grain from local fields and pure Mt. Rainier artesian water. These elements embody the hard working character at the heart of the vodka, as 6th generation local farmers grow and harvest the grain that Mischief Distillery uses in its spirits. It’s that pride and heart that Mischief Distilling thrives on. According to owner Mike Sherlock, “Hearts are the center cut – the very finest spirits produced during distillation. Hearts also symbolize the very best of the human spirit. For us, Fremont Mischief and Worker No. 9 Vodka are both.” These local grains make Worker’s No. 9 vibrant and refreshing, with a slight sweetness to its finish.

“This new vodka starts at the heart of the Pacific Northwest’s working man. A vodka created in the spirit of a true, honest day’s work, and we’re proud to support the brave Washington State Fire Fighters, who epitomize hard work,” says Dave Richards, KISW PD.

KISW has a history of spirited giving. Its partnership with Elysian Brewing’s The Mens Room red ale has raised over $300,000 to VA and JBLM Fisher Houses in Washington. Workers No. 9 Vodka expands that tradition with its support of WSCFF.

RBR-TVBR observation: While this is for charity, this is really thinking out of the box for a potential advertiser. Not only does this show what radio can do for a client, it creates tremendous goodwill for the station and a lot of local buzz (no pun intended!).