Adbiz

Just shy of half of all domestic internet households are comprised of "cord-cutters," while some 12% of these households have never had cable television. That's the latest finding from Parks Associates, and its Video Services Consumer Insights Dashboard.

The opening and closing are the riskiest parts of any speech or presentation. For public speaking coach and veteran public relations executive Rosemary Ravinal, the "sandwich model" may be the best method for getting the "big idea" across successfully.

Black audiences spend 32 hours on apps and websites on their smartphones and tablets —two hours more than the total U.S. population. Meanwhile, Radio averages the same weekly reach with Black adults as connected TV, with each media reaching 27.4 million Black adults in an average week.

A "unique voice to European regulators on all policy matters related to audience measurement" in the context of the adoption of the European Media Freedom Act has been formed thanks to the creation of "major" European joint industry committees, media owner committees and professional research companies.

New data showcasing the United States’ largest radio market demonstrates how influential broadcast radio is to the automotive industry — even in a metropolitan area where mass transit and ride-share services are often the common mode of transportation.

Have you ever told a joke and forgot the punchline? It happened recently to public speaking coach and veteran public relations executive Rosemary Ravinal. "I felt so awkward and awful that I must use it as a learning moment," she says, turning a lemon into lemonade with this column.

Publicly traded media and telecommunications companies in the US and Canada collectively raised a three-month high through capital offerings in December 2024. That said, the findings from S&P Global Market Intelligence show November and October 2024 to each be very, very low, compared to any other month last year.

The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement. But, what about Nielsen ONE?

What’s in store for the Media & Entertainment sector as we head into 2025? The just-released S&P Global Ratings 2025 Media & Entertainment Industry Outlook examines the sector’s risks, opportunities, trends, credit quality and outlook. Naveen Sarma, who oversees U.S. media and entertainment for S&P Global Ratings, chimes in.

For the first time, Streamline Publishing's annual opportunity to share ideas, discuss and debate challenges in a multi-platform world, and network in a unified setting is heading to the Valley of the Sun. The agenda is available for this May 2026 event, and registration is open, too!

Public figures known for their oratory gifts exert influence by their example. But there may be lesser-known individuals in your company or community; perhaps a podcaster or digital influencer you follow. What makes them special and noteworthy? This column from public speaking coach Rosemary Ravinal answers that question.

A "reimagined" advertising sales and integrated marketing division at Sinclair Inc.'s broadcast group and a "dynamic new brand focused on news-news content and original programming" has been launched by the company led by Chris Ripley and Rob Weisbord.

Comscore Content Measurement (CCM), a new cross-platform product offering, has been brought to market by the data analytics and consumer consumption firm seeking to build a greater presence in the broadcast TV space.

WARC says global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with more media channels available to marketers than ever before. But, should that excite linear media leaders who continue to experience core ad weakness with few growth prospects?

For some viewers, having an ad-free for a fee experience is worth it. While some lament that marketing messages won't be seen, the TVB — the nation's advocacy group for ad-supported television programming outlets — has a new study that suggests broadcast TV ads will reach this audience successfully.