Adbiz

Veteran talent coach and content strategist Tracy Johnson has released a new book designed to help podcasters, radio personalities, and streamers level up one of their most critical skills: the guest interview.

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends. Why marketers should invest in this consumer group is the focus of a new report from Nielsen released under the direction of SVP of Diverse Insights & Intelligence Stacie de Armas.

It bills itself as a "predictive advertising company" and as of today has a new "unified, enterprise-class" advertising system using predictive modeling and real-time performance optimizations designed to "transform the omnichannel workflow." The new offering from Cadent comes as it welcomes a new board member.

With first quarter 2025 earnings results coming in the next few weeks, Senior Analyst Robert Fishman and the MoffettNathanson team revisited its financial forecasts. Why? They wished to consider "how such a bleak economic backdrop might affect our coverage universe." Here's what they came up with.

This year's event, scheduled for June 11-12 at the Sheraton North Houston at George Bush Intercontinental in Houston, pays tribute to Alex López Negrete, an individual who saw the future and recognized the power of Hispanic consumers before much of corporate America. He helped launch LNC in the mid-1980s.

Radio industry sales advocacy group RAB has announced the dates for the 17th annual "Rising Through the Ranks" leadership program for women, produced by the group and sponsored by Mentoring and Inspiring Women in Radio Inc.

Based on 24,525 surveys collected from 500 participating commercial stations across the U.S. and Canada between January 8 and February 9, Jacobs Media President Fred Jacobs presented the findings of Techsurvey 2025, saying, “The vital signs [for radio] are reasonably stable, but there is erosion.”

Take one quick glance at the latest Media Monitors Spot Ten TV report, and you'll clearly see that pharmaceutical brands are sending dollars to broadcast TV. Which ones are most prominent?

"Instead of viewing questions as potential pitfalls, see them as opportunities to go from nervous to natural, leave a positive lasting impression, and influence people towards your point of view." That's one key takeaway from the latest column from public speaking pro Rosemary Ravinal.

The local video-focused ad tech company's new product is designed to assist advertisers in the planning, buying and management of a "local video campaign." But, does it involve broadcast TV? Yes ... if they are actively seeking to monetize their streaming video channels.

Leaders who have made an impact on both broadcasting and community service while bringing attention to and raising funds for the group's mission were in the spotlight early Wednesday as the Broadcasters Foundation of America hosted its annual Leadership Awards Breakfast — an unofficial annual close to the NAB Show.

What does this mean? According to Apollo Global Management-controlled CMG, the partnership "more than doubles the reach of content that helps consumers protect their money, spend wisely, grow wealth, save for retirement, avoid scams, and much more."

The first full day of the 2025 NAB Show concluded Sunday evening with Cocktails & Conversation, presented by Beasley Media Group, Quu, Benztown, vCreative, Skyview Networks, Xperi Corp., ENCO and Streamline Publishing's Radio + Television Business Report and Radio Ink. We have some photos from the event.

The 2025 NAB Show is poised to serve as yet another reminder that the consumer-forward gadgetry bringing clearer picture and improved sound to broadcast TV is broader than ever — and going global.

Without structure and a logical flow from one idea to another, your audience may recall little — even if you’re a charismatic speaker. That's what public speaking coach and veteran public relations executive Rosemary Ravinal has to share in her latest column, perfectly timed ahead of the 2025 NAB Show in Las Vegas.