NEW YORK — TV advertising industry tech platform FreeWheel has reached a product integration agreement with media measurement firm VideoAmp that meshes that company’s currency-focused offerings into the FreeWheel Strata platform.
This, says FreeWheel, will enable Strata users to receive “more informed, data-driven decisions across national TV buys.”
As the companies see it, advertisers have an insatiable demand for innovative data offerings to measure performance and guide media campaigns. Strata customers will now have the ability to transact and analyze ad delivery using VALID, VideoAmp’s data and technology engine.
“This deal marks a significant milestone in our mission to build a multi-currency world,” said Josh Hudgins, Chief Product Officer at VideoAmp. “By leveraging VALIDTM and embedding our suite of APIs directly into Strata’s infrastructure, we’re enabling agencies and brands to access currency-grade data and precise cross-platform measurement within their existing workflows.”
Rich Baudo, Head of Strata Revenue at FreeWheel, adds that VideoAmp’s measurement offerings give its buyers “the ability to maximize impact and reach to better understand performance across their TV buys.”
Horizon Media is the first agency to take advantage of this integration.
The Strata platform processes some $24 billion in media spend annually, and is used by close to 7,300 individual users, across over 800 media agencies.
