“This problem of money … is ratings, and funding to get into the market.” The multilayered roadblocks for Hispanic media are many, and the Chairman/CEO and founder of Spanish Broadcasting System (SBS) was on the attack at a symposium on Wednesday featuring Commissioners from the FCC and FTC.
As far as Raúl Alarcón Jr. is concerned, fairness in getting Hispanic radio and TV stations its share of the ad dollars is paramount. And, addressing Nielsen Audio issues is a necessary task, he said.
