SKYY Vodka debuts “Be Part of the Art”
Via Lambesis of La Jolla, CA, he TV and social media campaign will support new “SKYY Infusions Moscato Grape,” the first-ever Moscato grape infused...
RAB re-launches website
The RAB says the new site was created with today’s mobile salesperson in mind, via a responsive design that automatically reacts to a visitor’s...
Radio still strongest media for auto advertisers
Revenues from the automotive category may have softened in Q1 but the medium continues to be the top performer for the amount of time planned vehicle purchasers spend with any media, says a Media Audit report. As well, the RAB just came out with a study that says the closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays. Radio also plays a dominant role, whether people are considering a vehicle purchase, or spending time in a vehicle. To that end, The Media Audit finds planned vehicle purchasers spend more than 20% of their day with radio compared to second ranked internet (no email) at 18%. The study was based on 68,401 adults interviewed in 87 markets in 2012.
“Pure Michigan” targets beer tourists with radio (audio)
The Michigan Economic Development Corp. (MEDC) announced a new radio spot in major media markets in Ohio, Illinois, Indiana, Missouri and Ontario, that will...
Wendy’s launches “The Mucho Mejor”
Wendy’s is rolling out a new wave of multimedia Hispanic advertising this week to form a stronger connection with this fast-growing demo, now 17%...
Pandora offering e-biz integration to buying platforms
Pandora unveiled a new e-business ad technology solution that will allow for frictionless planning and buying for media buyers. The new platform seamlessly integrates...
RAB unveils first F.C.T. report
The closer listeners get to purchasing or leasing a vehicle, the more important a part radio advertising plays—so says a new RAB study. Radio...
Univision offers “One for All” at 2013 upfront
Univision is unveiling its 2013-14 programming lineup at its annual upfront presentation in New York 5/14 with more than 30 new shows. The emphasis...
Ball Park launches “So American You Can Taste It”
The new effort via Y&R New York celebrates the enjoyment of biting into a perfectly-grilled, juicy Ball Park Frank while paying tribute to the...
AT&T AdWorks signs Cox Media
The agreement offers TV ad buyers access to Cox Media’s inventory through the AT&T AdWorks Television Audience Network (TAN). The advertising platform creates a...
LendingTree launches new campaign
LendingTree, the nation's leading online source for competitive home loan offers, says the effort will run nationally across TV, radio, print, online, direct marketing...
Wendy’s sponsors iHeartRadio concerts
Wendy's and iHeartRadio will host a series of live concerts, kicking off with Fitz and the Tantrums on 5/29, followed by Twenty One Pilots...
The Tacher Company signs Port Broadcasting
Independent rep firm The Tacher Company’s Boston office will serve as Port Broadcasting’s exclusive national rep. The group operates WNBP-AM, WNBP-FM, and WWSF-AM and...
Telemundo announces integrations for “La Voz Kids”
Telemundo Media announced a deal securing exclusive category sponsorships with AT&T, Ford and State Farm for the new singing competition
Magna Global: 2.4% growth for US in 2013
Magna GlobalMagna Global says the US ad market is accelerating gradually, following a weak first quarter. Ad revenues are expected to grow 0.4% this year, or 2.4% excluding cyclical Political and Olympic (P&O) spending, in line with previous expectations. Magna Global is upgrading its 2014 forecast to 5.9%, or 3.8% excluding cyclical P&O spending, as the economic prospects appear more robust. Digital media will be the only category to grow significantly this year. Magna Global's 2013 estimates are slightly down from those reported in January.