The new effort via Y&R New York celebrates the enjoyment of biting into a perfectly-grilled, juicy Ball Park Frank while paying tribute to the Ball Park brand, a brand born in the American ballpark and raised to be an essential part of all-American grill outs and gatherings.
Creative debuted 5/13 with a :30 second TV spot airing nationally, as well as in spot markets across the country, featuring Ball Park Angus Beef Franks. Additional TV spots highlighting Ball Park brand’s portfolio of products are scheduled to roll out over the course of the next few months. In addition to national television spots, the campaign will feature print, digital, social media, in-store activations and PR.
A Ball Park spokesperson tells us the spot will air on Bravo, The Cooking Channel, ABC Family, Food Network, Lifetime, Oxygen, Style Network, TBS, USA and HGTV. They’re also going to be airing on many of the late night talk shows.
The first of the new advertising spots for the new campaign features a patriotic spokesperson biting into a Ball Park Angus Beef Frank at grill outs in front of classic American landmarks. In a light-hearted tone, the spokesperson enjoys a juicy Ball Park Angus Beef Frank while declaring that, ‘America is the land of the free and home of the mouthwatering Ball Park Frank.’
“So American: Angus” (:30):
— “Angus” opens with a man standing in front of a red, white and blue
patriotic background. The scene suddenly skips to an American ballpark,
where the man is grilling Ball Park Angus Beef Franks in the center of
the field. Chaos quickly ensues before the scene jumps to the man
standing outside historic landmarks like The Lincoln Memorial and Mount
Rushmore with his grill, enjoying juicy Ball Park Franks made with 100%
Angus Beef.
