Nationwide’s ad spend up 14% last year
Nationwide insurance increased its advertising in 2013 by a greater percentage than all other major property and casualty insurance companies
CCME, Ad Council partner for Safe Summer Driving
The Ad Council and Clear Channel Communities, the community engagement brand of Clear Channel, are joining forces to launch Safe Summer
Political advertising to hit $8.3 billion this year
As Borrell Associates outlined in its report four years ago, politics in this country has become an endless campaign, with TV and cable outlets the chief beneficiaries. There are 30,000 elections being held across the U.S. this year, injecting what we they estimate will be $8.3 billion into the advertising ecosystem. The spending runs from $47,000 for the average town council race up to $23 million for a Senate campaign or $27 million for a gubernatorial race. Close to two-thirds of that money will be spent between July 1 and Election Day.
Kantar Media: US ad spend increased 5.7% in Q1
Total advertising expenditures increased 5.7% in the first quarter of 2014 to $34.9 billion, according to data released recently by Kantar Media. Every
Automotive: Eight Out of Ten
In the Media Monitors TV Spot Ten for last week, McDonald’s continues at #1 (10th week in a row) with 23,150 spots. Up from #5 to #2 was Nissan with 18,075 ads, while Volkswagen moved from #13 to #3 airing 14,203 spots.
WalMart moves toward #1
In the Media Monitors TV SPOT TEN last week, McDonald’s stayed at #1 with 18,405 spots. Walmart moved from #14 up to #2 airing 14,883 ads, while JCPenney dropped to #3 with 14,131 spots.
Sen. Rockefeller comments on Facebook’s targeted ad policy
Senator John D. Rockefeller IV (Chairman of the Senate Commerce Committee—D-WV) issued a statement after Facebook announced its plans
Nielsen: TV food ads take the cake among dads
With Father’s Day around the corner, lots of people are scratching their heads trying to figure out what to get the man who has everything. Turns out, the answer might be as simple as a sandwich, because it appears food really is the key to a man’s heart: six of the top 10 ads among dads in 2014 advertised food products or restaurants.
J.C. Penney strategy aimed at Latina shoppers
J.C. Penney is fashioning itself as the department-store destination for Latina women. It's a critical time for a retailer attempting a turnaround
Football and Flooring on TV
In the Media Monitors TV Spot Ten, McDonald’s maintained its #1 position with 22,951 spots last week. JCPenney punched into #2 with 13,394 ads, while Neutrogena increased from #6 to #3 airing 13,339 spots.
SCBA graduates record number of radio sales execs
The Southern California Broadcasters Association (SCBA) announced a record number of graduates of new, fully trained Radio Sales Executives from its
Media Audit: Leisure air travel abounds in top cities survey
Just in time for summer travel and family vacations, The Media Audit polled more than 8,000 respondents from 81 U.S. metro areas to determine the top U.S. cities for leisure air travel. Among those top cities with the highest percentage of domestic air travelers is Sarasota-Bradenton, Florida, where 15.9% of the metro area’s 18+ population has flown three or more times on a domestic flight in the past year for leisure purposes.
The most valuable brands of 2014: How Google overtook Apple
Tipping Point author Malcolm Gladwell once described Steve Jobs’ perfectionism not as an inventor but a tweaker. “His gift lay in taking what was in front of him—the tablet with stylus—and ruthlessly refining it.” Jobs would be infamous for perfecting his iPhones and iPads and launching them to success. Years hence, the same perfectionism disease may be pulling Apple back. Last year, Google overtook Apple as the number one most valuable brand after holding the top post for three consecutive years. Our latest infographic below gives a quick review on the top 10 brands in 2014 by BrandZ (the same source used by Forbes). But let’s go beyond the list.
GroupM striking C7 upfront deals
GroupM is striking agreements with networks to do business on a C7 basis for its clients during upfronts, according to an AdAge story.
Dealer Associations like TV
Last week in the Media Monitors TV Spot Ten, McDonald’s stays at #1 with 25,038 spots, while Nissan remains at #2 with 22,864 ads. Chevrolet inched up to #3 with 16,052 spots. The Ford Dealer Association leapt from #7 to #4 airing 15,778 spots and the Toyota Dealer Association was steady at #5 running 15,062 commercials.