Wendy’s sponsors iHeartRadio concerts


iHeart RadioWendy’s and iHeartRadio will host a series of live concerts, kicking off with Fitz and the Tantrums on 5/29, followed by Twenty One Pilots on 6/19, at the iHeartRadio Theater presented by P.C. Richard & Son in NYC. Customers who share their late night experiences with Wendy’s by using the #GreatLate hashtag will have the opportunity to win VIP tickets to one of the five iHeartRadio Live GreatLate Concerts presented by Wendy’s.

Clear Channel will promote the concert series and #GreatLate marketing campaign across its stations nationwide and iHeartRadio.  There’s also an exclusive Wendy’s custom iHeartRadio station, “Late Night Great Night Radio,” which plays music to fuel the night.

“We hear Millennials loud and clear and we’re responding with food they crave at a great value,” said Bob Holtcamp, Wendy’s SVP/brand marketing. “Not only can they enjoy the Moonlight Meal Deal, they can also enter to win prizes late at night through our #GreatLate digital promotions.”

Wendy’s is also encouraging customers to share photos of their late night experiences.

There will also be chances to win tickets for the concert series during local Clear Channel events throughout the summer, including KTUphoria in Holmdel, New Jersey and KISS FM’s Fantabuloso 2013 in Chicago.

“iHeartRadio Live leverages Clear Channel’s close relationship with artists and labels to create intimate experiences for our listeners, our partners and their customers,” said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment.

RBR-TVBR observation: This is a good opportunity for Clear Channel stations and their websites to tie-in hyperlocal opportunities with Wendy’s franchisees and their local ad budgets as well.