Radio, TV to Work With Nielsen’s Kelly, Wender Now
Matt O'Grady promoted to CEO of Nielsen Catalina Solutions.
New Trump Radio Ad Airs in Iowa
New Trump PAC buys radio ads in Iowa.
As Movie Ad Spend Rises, More Dollars Go to TV
The movie box office rebounded in 2015, hitting a high of more than $11B.
Who’s Unseated Clinton With Most Radio Ad Buys?
Who's on top in terms of political radio ad buys is changing.
What’s Behind the Rogers Layoffs?
Canada’s Rogers Media plans to cut a total of 200 jobs next week.
Q4 TV Ad Spend Up
Television TV ad spending jumped 13% in the fourth quarter.
Univision Creates Top Radio Position
Alejandro Nieto Molina is now top radio executive at Univision.
How Radio Advertisers Can Reach Latino Listeners
Some 97% of the Hispanic population in the U.S. tunes into radio each week.
Walgreens Grabs the Spotlight
by Dwight Douglas, Media Monitors
In the Media Monitors Radio Spot Ten last week, Walgreen broke the sound barrier landing at #1 with 60,149 spots....
Chevy Climbs to the Top
by Dwight Douglas, Media Monitors
In the Media Monitors TV Spot Ten, the Chevrolet Dealer Association drove into #1 with 19,461 spots last week. Progressive...
Why TV is a Lock for More Ad Dollars in 2016
Marketers will return to the table with broadcasters in 2016 & specifically with dollars for TV ads.
If This Passes, What Extra Political Ad Hoops Could You be Jumping Through
Some 168 House Dems want FCC to crack down on political ad disclosure.
Nielsen to Expand Social Ratings to Measure TV Facebook Talk
Nielsen’s “Social Content Ratings,” will measure video program-related conversation on Twitter & Facebook.
Which Candidates Are Airing Most Radio Ads?
Hillary Clinton’s campaign is buying the most radio ads so far in the 2016 campaign.
Why Did Univision Buy The Onion Stake? Why Does It Matter?
We explore why Univision bought an ownership stake in The Onion.