PCH Wins First Place
by Dwight Douglas, Media Monitors
Last week in the Media Monitors TV Spot Ten, Publishers Clearing House zoomed from #24 to #1 airing 19,957 spots....
How Radio Can Grab More Political Dollars
How radio can use Nielsen's PPM & voter data to get more political ad dollars.
Owners Could See NextRadio Monetization in 2016
Emmis Communications CEO Jeff Smulyan sees NextRadio as a bright spot in 2016.
2nd Screen Dominates TV by 2018 While Radio Drops
Borrell panelists predict local TV will derive more revenue from areas from non-TV ads in the next 6 to 10 years.
CCO Stock Rockets on Report of Lamar Talks
Clear Channel Outdoor stock rose on reports of advanced talks with Lamar.
iHeartRadio Branding is Busting Out
iHeartMedia is expanding is platforms — into Canada and with virtual reality.
Can Radio Reverse ‘Pandoraphobia’?
Radio needs to kick its image problem.
Monetize Podcasting Easier
Triton Digital released Tap Podcast
Parties in Nielsen vs. Bubba Prepare for Trial
Parties in Nielsen vs. Bubba prepare for trial
Native Ads Confuse Viewers
Native ads confuse viewers
The Gecko Slithers into #1
by Dwight Douglas, Media Monitors
Last week in the Media Monitors Radio Spot Ten, Geico moved into #1 with 52,578 spots. JCPenney was #2 airing...
Dealers Deal in New Year
By Dwight Douglas, Media Monitors
In the Media Monitors TV Spot Ten last week, the Honda Dealer Association took #1 with 22,333 spots. The Nissan...
Changes Take Effect Now for Nielsen TV Markets
Two changes that affect TV ratings measurement have gone into effect.
Global TV Ad Spend Could Hit $233B by 2019
Global TV ad spend could hit $233+B by 2019
Hot Retail Trends for 2016
Hot retail trends for 2016