NAB Unveils Help to Make Digital Pay


Sam_MathenyNAB is introducing a new feature for its spring show — the Digital Futures Exchange.

Set for Sunday, April 17, the conference will showcase emerging trends and best practices for broadcasters to leverage successful digital content strategies and drive new revenue.

“We developed DFX especially for those managers responsible for driving digital revenue for their companies,” says NAB CTO Sam Matheny. “Our goal is to present a fast-paced program and networking event that will be of immediate value to participants.”

DFX will feature interactive discussions on trends and strategies for successfully incorporating digital as an integral part of station business plans. The conference will feature presentations by analysts from industry researchers and organizations, including Pew Research Center, BIA/Kelsey and the Local Media Association.

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