Walmart and McDonald’s neck and neck
Last week in the Media Monitors TV Spot Ten, McDonald’s kept its grasp on #1 with 22,304 spots. Right behind them was Walmart with 21,319 advertisements. Nissan Dealer Association drove their way into #3 with 15,337 spots
Cumulus and Katz Enter New Long-Term Partnership
Katz Radio Group today announced it is launching a new representation division dedicated to Cumulus
Report shows slow global ad recovery now in its 5th year
Global media management investment operation GroupM, today issued its biannual “This Year
Clear Channel political ad targeting tool incorporates Nielsen data
Clear Channel Media and Entertainment announced today
Global mobile ad revenue hits $19.3 billion
Global mobile advertising revenue nearly doubled in 2013 over the previous year, reaching
ESPN Runs BCS Championship Ad in Preseason
With the college football season yet to start, ESPN is hyping the inaugural NCAA football playoffs and championship game among the Bowl Championship
Priceline prepares TV ad-spending push
The online travel-reservation company Priceline plans to sink even more money into its television marketing, according to a report by The Wall Street Journal.
Back-to-School drives advertisers to TV
Last week in the Media Monitors TV SPOT TEN, McDonald’s is back at #1 with 23,412 spots. Walmart slipped to #2 with 19,015 commercials, while Progressive stayed at #3 airing 13,573 spots.
WalMart muscles to the top
In the Media Monitors TV Spot Ten, Walmart moved from #13 to #1 airing 19,098 spots. McDonald’s was #1 but slipped to #2 running 18,985 spots. Progressive was steady at #3 with 16,102 ads
Stewart Layton named president of AdStaff Media
Stewart Layton has been named president of AdStaff Media, a media planning and buying company with headquarters in Memphis and
GroupM names new MediaCom CEO
GroupM announced two executive appointments, naming Harvey Goldhersz Chief Data Officer and
PTC calls Out McDonald’s for VH1’s “Dating Naked”
The Parents Television Council is calling on McDonald’s to reconsider its sponsorship of VH1’s “Dating
Dealer Associations continue push
Last week on the Media Monitors TV Spot Ten, McDonald’s remained at #1 airing 20,161 spots nationwide. Coming in #2 was the Ford Dealer Association, up from #4, running 15,078 commercials, while Progressive progressed from #7 up to #3 with 14,931 spots.
SCBA issues paper on consumer response to radio spots
The Southern California Broadcasters Association has published its latest
NRF revises annual economic forecast up
The National Retail Federation lowered its retail sales forecast for 2014 because of slow growth recorded during the first half of the year, but said sales are expected to grow significantly faster over the next five months. NRF forecasted in January that retail sales would grow 4.1% in 2014 over 2013, but the revision lowers the forecast to 3.6%.