TV’s Top Five Dealers
In last week's Media Monitors TV Spot Ten, the top five advertisers were Dealer Associations
Hamburgers and Hardware
In last week's Media Monitors Radio Spot Ten, The Home Depot held onto #1
What is Radio’s Auto Ad Spend Silver Lining?
While auto ad spend is projected to drop in all media, radio has a silver lining for a bit.
Consolidation Hits Auto Dealer Ad Spend
Auto dealer ad spend is contracting due to consolidation.
Radio Split Won’t Tighten TV Ad Prices
Divesting CBS Radio won't tighten TV ad prices, says company execs.
Meredith Eager to Resume M&A
Meredith Corp. is keeping dry powder for when TV M&A resumes post-auction.
“Radio Is a Great Business”
Auto, entertainment & restaurant ad categories are doing well for Entercom.
How to Get Consumers to Unblock Ads
2/3 of U.S. consumers using ad blockers can be persuaded to remove them from their computers, says the IAB.
Toyota to the Top
Last week in the Media Monitors TV Spot Ten, the Toyota Dealer Association took #1
Walgreens Grows
In the Media Monitors Radio Spot Ten, The Home Depot continues its run at the top
NextRadio Ads Deliver ROI Metrics for Aloft Hotels
The NextRadio ad campaign for Aloft Hotels went beyond reach and frequency.
Who’s Partnering on Small Business Financing?
Townsquare Media and Lendio are teaming up.
Why Tower Ownership is Better Than Leasing
Minority and women-owned station groups discuss getting into tower ownership.
Clinton’s Campaign Has Purchased How Many TV Ads?
Media Monitors is tracking president campaign ad buys in the top 60 DMAs.
How Netflix Sees Subscriber Drop-Off
Netflix executives said even foreign markets are tougher than expected.