Katz Radio Group today announced it is launching a new representation division dedicated to Cumulus owned-and-operated stations nationwide. The new representation firm, Westwood One National Sales, will provide advertisers and agencies direct access to the robust lineup of Cumulus radio stations across the country.
The new long-term agreement supports the companies’ mutual goal to evangelize the power of sound and drive more dollars into the sector. Westwood One National Sales will exclusively represent Cumulus stations nationwide and focus on providing integrated, multi-platform marketing solutions aimed to meet the rapidly evolving needs of advertisers.
Westwood One National Sales will also offer advertisers and agencies access to Cumulus’s newly developed traffic system. The cutting-edge technology is designed to improve speed-to-market, giving Cumulus advertisers and agencies real-time pricing and availability of minute-by-minute, market-by-market opportunities across the country.
“Our common goal is to get radio a much bigger share of advertiser spending by solving their marketing problems and showcasing the unmatched results radio delivers,” said Mark Gray, President of Katz Radio Group. “Our new partnership with Cumulus to launch Westwood One National Sales strengthens our ability to deliver the most innovative marketing solutions for advertisers and agencies across the expanding advertising platform of one of our important partners.”
“We are thrilled about our new agreement with the Katz Radio Group,” said Steve Shaw, President of Westwood One. “This collaboration allows us to focus on creating more multi-platform solutions for our advertisers including our assets in network, spot, digital, sports and spoken word.”