Adbiz

Could the Memorial Day holiday be a good time for home repairs and hardware supply purchases? Ace Hardware certainly thinks so, based on last week's Media Monitors Cable Spot Ten report.

Nielsen on Thursday released its top-line findings from its Q4 2016 Comparable Metrics Report, and the overall picture is a rosy one for the TV industry. However, the portrait requires a closer look. There's some significant issues in a key advertiser demo for TV, and we've got an RBR + TVBR Observation on how AMC Networks may be a big giant ostrich in the C-Suite Zoo.

The agreement gives CBS Radio a license to the Veritone platform, enabling the division of CBS Corp. to integrate artificial intelligence-based cognitive computing to seamlessly and automatically process, transform and analyze audio data.

How can AI "supercharge" a radio station advertisers' return on investment? That question, among others, was answered by two top executives at Veritone today during the first in a series of exclusive webinars hosted by Streamline Publishing's Radio INK and RBR+TVBR.

"Thanks, Washington." Why would any radio station owner say that? The U.S. Department of Transportation invested a whole bunch of money into radio spots, according to Media Monitors' just-released Spot Ten Radio chart for the week ending May 21.

Chevrolet and Honda just couldn't sit back and watch their competitors use TV to help drive Memorial Day Weekend interest in a new vehicle. Thanks to a big bump in TV spots from dealer associations for each brand, half of the latest Spot 10 is all about cars, trucks and family-friendly wheels of choice.

The owner of an AM/FM combo and the CBS affiliate in America's Finest City has renewed its agreement with the audience measurement estimates provider.

Local media’s digital efforts have evolved into a competitive $12 billion industry, representing an 18% share of all locally spent digital advertising. That's a key insight point from Borrell Associates, which has released its 2017 update on its "Benchmarking Local Media's Digital Revenues" report. What else does Borrell say about radio and TV, and their strength in capturing digital dollars? Read this to see if your stations have something to learn in your fight for right-sized local campaigns.

As of today, local businesses are investing more of their marketing dollars in digital media than in community-based print and traditional broadcast media. That's not to say broadcast TV, cable TV and AM and FM radio aren't benefiting from this shift. The 2017 update to the annual Borrell Associates report "Benchmarking Local Media's Digital Revenues" explores how important a role traditional media has played in driving the digital train. How did big radio and TV companies fare?

Yesterday, Spanish Broadcasting System notified the Securities and Exchange Commission that it needs more time to complete its Q1 2017 quarterly report, which was due by the close of the day. Today, company executives won't be crunching the numbers. Instead, they'll be showing off their programming and on-air talent with clients and advertisers at an Upfront presentation featuring an appearance from the biggest Latin recording artist on the planet: Luis Fonsi.

Westwood One Spot Sales, the national spot platform for Cumulus Media, is now participating in Expressway from Katz — a programmatic ad buying exchange for broadcast radio. Cumulus stations are offering full inventory access through Katz’s cutting-edge programmatic exchange, powered by Jelli, providing automation, speed, and transparency to its advertising clients and brand partners.

A supply-side platform for automated television advertising has selected a programmatic pro to oversee the planning and execution of "the company's product vision."

One of the nation's top cleaning and disinfecting brands, distributed by Reckitt Benckiser, sprayed a bit more dollars into its broadcast TV spots in the last week. Those products, from Lysol, could be kept in a new car from Toyota. That's the other company powering up its local ad efforts, according to last week's Media Monitors TV Spot Ten report.

With an online florist powering in to the Media Monitors Radio Spot Ten report, it's largely status quo for the AM and FM stations in the nation's major markets. That means The Home Depot and Lowe's remain dominant advertisers for the industry.

At 5pm Eastern, Nielsen Audio will release its first batch of April 2017 PPM-based ratings. Of course, Nielsen also measures television, and is increasingly asserting itself as a key provider of digital metrics. It's just solidified that desire a bit further, thanks to a global expansion of its measurement of Twitter mobile campaigns. Learn how this may impact broadcast media's sales opportunities—in particular if you have the radio rights to WW1's coverage of "Thursday Night Football."