Local Ads Set For Streamed Super Bowl LI Coverage
It's a go ... or, more precisely, a FOX Sports GO, for local ads in a live stream of the NFL's 'big game'
AT&T Says Yes To Nielsen STB Ratings
Anonymized set-top box data will be merged into its local and national TV currency ratings services
Skin The TV Screen: Facial Brands Top The List
In last week’s Media Monitors TV Spot Ten report, Publishers Clearing House rose to number 1
Insurers Solid On The Top For Cable Spots
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at number 1
These Retailers Hammered Out Lots of Spots
In last week’s Media Monitors Radio Spot Ten report, iHeartRadio rose to number 1
The Key To Luring Ad-Hating Youth
"Younger Audiences Hate Ads Even More Than You Do." Why?
CES 2017: HD Radio Gets A DTS Spotlight
As 2017 unfolds, the HD Radio ecosystem includes every one of the 36 auto brands available in North America and more than 200 vehicle models
Is This Digital Ad Move A Threat To You?
Are revolutionary new advertiser options from Instagram and Facebook taking it too far, or are they threats to radio, TV?
Publishers Clearing House ‘Clears’ Lots of Spots
In last week’s Media Monitors TV Spot Ten report, GEICO rose to #1
Big Mac, Whopper Win Way Back To Top 10
In last week’s Media Monitors Radio Spot Ten report, GEICO rose to #1
Insurance Providers Dominate On Cable
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at #1
Has Nielsen Shifted On Total Content Ratings Launch?
Nielsen says clients wanted them to alter the way it's sharing data during the agency evaluation period set for this month
Here’s A Great Case Study On Radio’s Sales Power
Nielsen matched the PPM panel with credit/debit card spending data, to compare purchases of those exposed to the radio campaign
Automotive Dealers Still Claim Half of Top Ten TV Advertisers
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association held steady at #1
Department Stores Still in the Top Ten Post-Holidays
In last week’s Media Monitors Radio Spot Ten report, iHeartRadio remained at #1