Adbiz

Creative featuring "fresh, top-of-mind execution" is what led The Richards Group to earn the $50,000 Best of Show award at the 2017 Radio Mercury Awards, held Thursday night at Stage 48 in midtown Manhattan.

A newly forged joint initiative matches Kantar Millward Brown’s Ignite panel of mobile and PC users with Samba TV’s 13.5 million smart TV and connected device households. This creates a single-source verified passive measurement of TV advertising, the companies boast.

A new survey of U.S. teenagers suggests that the majority both find ads helpful and enjoy watching promos starring celebrities. What could this mean for your radio or TV station, and their respective online, social, and digital media platforms?

For a television network operating in 2017 and beyond, cross-screen planning, forecasting and measurement capabilities are more important than ever. That's one reason why Univision Communications has forged a partnership with Videology, a software provider for converged TV and video advertising.

Could the Memorial Day holiday be a good time for home repairs and hardware supply purchases? Ace Hardware certainly thinks so, based on last week's Media Monitors Cable Spot Ten report.

Nielsen on Thursday released its top-line findings from its Q4 2016 Comparable Metrics Report, and the overall picture is a rosy one for the TV industry. However, the portrait requires a closer look. There's some significant issues in a key advertiser demo for TV, and we've got an RBR + TVBR Observation on how AMC Networks may be a big giant ostrich in the C-Suite Zoo.

The agreement gives CBS Radio a license to the Veritone platform, enabling the division of CBS Corp. to integrate artificial intelligence-based cognitive computing to seamlessly and automatically process, transform and analyze audio data.

How can AI "supercharge" a radio station advertisers' return on investment? That question, among others, was answered by two top executives at Veritone today during the first in a series of exclusive webinars hosted by Streamline Publishing's Radio INK and RBR+TVBR.

"Thanks, Washington." Why would any radio station owner say that? The U.S. Department of Transportation invested a whole bunch of money into radio spots, according to Media Monitors' just-released Spot Ten Radio chart for the week ending May 21.

Chevrolet and Honda just couldn't sit back and watch their competitors use TV to help drive Memorial Day Weekend interest in a new vehicle. Thanks to a big bump in TV spots from dealer associations for each brand, half of the latest Spot 10 is all about cars, trucks and family-friendly wheels of choice.

The owner of an AM/FM combo and the CBS affiliate in America's Finest City has renewed its agreement with the audience measurement estimates provider.

Local media’s digital efforts have evolved into a competitive $12 billion industry, representing an 18% share of all locally spent digital advertising. That's a key insight point from Borrell Associates, which has released its 2017 update on its "Benchmarking Local Media's Digital Revenues" report. What else does Borrell say about radio and TV, and their strength in capturing digital dollars? Read this to see if your stations have something to learn in your fight for right-sized local campaigns.

As of today, local businesses are investing more of their marketing dollars in digital media than in community-based print and traditional broadcast media. That's not to say broadcast TV, cable TV and AM and FM radio aren't benefiting from this shift. The 2017 update to the annual Borrell Associates report "Benchmarking Local Media's Digital Revenues" explores how important a role traditional media has played in driving the digital train. How did big radio and TV companies fare?

Yesterday, Spanish Broadcasting System notified the Securities and Exchange Commission that it needs more time to complete its Q1 2017 quarterly report, which was due by the close of the day. Today, company executives won't be crunching the numbers. Instead, they'll be showing off their programming and on-air talent with clients and advertisers at an Upfront presentation featuring an appearance from the biggest Latin recording artist on the planet: Luis Fonsi.

Westwood One Spot Sales, the national spot platform for Cumulus Media, is now participating in Expressway from Katz — a programmatic ad buying exchange for broadcast radio. Cumulus stations are offering full inventory access through Katz’s cutting-edge programmatic exchange, powered by Jelli, providing automation, speed, and transparency to its advertising clients and brand partners.