Another Processing Issue Arises For Nielsen
Nielsen says the data are corrected and appears in the PPM January monthly data set for release starting Tuesday (2/21)
Macy’s Makes A Big Push
In last week’s Media Monitors TV Spot Ten report, the Chevrolet Dealer Association leapt from No. 49 to No. 1
GEICO and Progressive Lead The Pack
In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1
Lowe’s Is Back In The Running
In last week’s Media Monitors Radio Spot Ten report, GEICO remained at No. 1
How Radio Can Drive More Traffic To Auto Dealers
A large dealer group CMO and the head of its Hispanic market agency are set to share winning strategies for luring Latino buyers
Is Radio Really Hotter Than Network TV?
Expert media budget forecaster Jack Myers has some big surprises on where the greatest decline in annual advertiser investments will be
Do You Recognize Your Dollar Challenger?
You may not recognize the No. 1 competitor for ad dollars. Dr. Mark Fratrik of BIA/Kelsey has some insight that can remedy this
Boost Mobile Cranks Up Their Spots
In last week’s Media Monitors TV Spot Ten report, GEICO jumped up a notch to No. 1
Kay Jewelers Takes Second Place
In last week’s Media Monitors Cable Spot Ten report, GEICO held steady at No. 1
The Home Depot Makes A Comeback
In last week’s Media Monitors Radio Spot Ten report, GEICO remained at No. 1
Why Digital Trust Issues Are A Radio Win
Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?
MRC Gives Nod To Nielsen Digital TV Measurement
Digital in TV Ratings launched in 2015. It's currently in use by such clients as ABC, CBS, ABC pay-TV network Freeform and Univision
Snapchat: Disruptor Or ROI Player?
Just when radio and TV execs thought Snapchat could be strictly thought of as an ROI tool, the Threatometer has surged into the red
Hershey’s Kisses Sweeten Top Ten
In last week’s Media Monitors TV Spot Ten report, McDonald’s leapt from No. 12 to No. 1
Tax Prep Services Advertising Heavily
In last week’s Media Monitors Cable Spot Ten report, GEICO remained at No. 1