The latest global forecast from IPG Mediabrands’ “intelligence, investment and innovation” arm, MAGNA, concludes that the world’s ad spend will increase for the eighth consecutive year.
However, the rate of net advertising growth seen worldwide is noticeably smaller than in 2016—marking the slowest growth rate seen since 2014.
And, absent of big-budget political ad spending in the U.S., the trends for 2019 and 2021 point to an even bigger slowdown in growth.
