Adbiz

What can your media company do to ensure that it is working closely with advertisers and brand managers who wish to connect with all consumers in a dynamic way? An exclusive Forecast 2022 session focused on the importance of connecting brands with the "new American mainstream" is a must-attend event you'll want to save a seat for today.

At his talk at the Miami Book Fair in November, WJR-AM in Detroit air talent and respected author Mitch Albom served up valuable lessons about great presentations that caught "Zoom expert" and public relations veteran Rosemary Ravinal's attention. In her view, what Albom said provides key learning lessons on how to perfect the great presentation.

New research from Horowitz finds that some 75% of Americans who identify themselves as Black say that seeing characters and communities representative of their race, portrayed in positive ways — as well as having a Black actor in a leading role — positively impacts their decision to watch a television program or feature film.

Ad shop founder and creative chief Mark DiMassimo is steadfast in his belief that the brands working with him activate media campaigns across all consumer touchpoints — including broadcast television. As he sees it, it an essential cog in the media mix. Why? Find out in this InFOCUS Podcast, presented by dot.FM. LISTEN HERE

It's still the most competitive advertising category at broadcast and cable TV today. Auto insurers are actively fighting for consumers, with activity from Progressive now featuring actor Tom Hamm as its radio spots ramp up. But, Progressive wasn't No. 1 on the latest Spot Ten Cable report.

While Nielsen continues to regain the trust of the George Ivie-led Media Rating Council with respect to accreditation, the iHeartMedia-owned spot data tracking service known as Media Monitors has once again warmed the hearts of the MRC.

A BIA Advisory Services blog post shared by Managing Director Rick Ducey on Thursday shows that free-to-air broadcast television stands to earn nearly $4 billion in political dollars by the end of the 2022 cycle. Digital media is also strong. Radio? It's lagging — by a wide margin.

There are many techniques to counter stage fright. "If you think of your talk as a service or gift you are giving to the audience, you will shift the attention away from you and toward the people in front of you or on a screen," PR veteran Rosemary Ravinal shares in this latest column.

New data from Omdia suggest Facebook parent Meta and Alphabet's YouTube aren't the leading challenges to broadcast and cable TV as 2023 awaits. Instead, it is Tik Tok — a big hit music influencer that some in Washington, D.C., want to ban for its supposed ties to the Chinese government in Beijing.

When was the last time you did a personal brand inventory? Veteran PR pro and "Zoom expert" Rosemary Ravinal believes the start of a new year is a perfect time to review your professional and personal social media profiles, e-mail signature, how you dress and how you introduce yourself to others. "Plus, your verbal and non-verbal communication are among the many assets that are uniquely yours," she advises.

Leading economic indicators suggest an economic downturn is coming. But, what does that mean for media companies reliant on SMB ad dollars? Gordon Borrell points to radio's revenue trends as a sign the digital evolution is upon us — and it is only bound to get bigger in the coming months.

Just ahead of this year’s NewFronts and Upfronts, iSpot is offering a "sneak preview" of its Q1 2023 TV ad report, released later this week. It highlights "all of the big trends from last quarter, along with the most interesting year-over-year trends." We've got some of the report's highlights to share.

The Media Monitors Spot Ten Cable report continues to see one big OTT brand dominate the latest report, when taking into account total play counts for the week ending June 4. But, a new effort from DQ is worth examining.

It's known globally for its broadcast and network television and radio inventory and revenue workflow management products. Now, WideOrbit is gaining attention with the latest release of its flagship network ad sales and commercial operations platform.

As U.S. Hispanic broadcast media continue to grow their digital revenue through streaming apps and website traffic, a digital platform born out of a Spanish-language newspaper serving Atlanta has launched an advertising-led revenue initiative it says is designed "to help brands reach digital Latinos that currently don't fit into standard AdTech industry category boxes."