Adbiz

In last week’s Media Monitors Radio Spot Ten, GEICO repeated at #1 with 43,352 spots

Third-party verification can’t come too soon to digital media, a new study says. Should Radio sales teams be beaming?

Consumer behavioral research firm IRI has enhanced a tool designed to offer improved measurement of the offline sales impact of TV advertising campaigns. The company's IRI Lift solution now includes "Lift for TV," which the company says can allow clients "to optimize media effectiveness and deliver in-flight metrics on the success of both digital and television advertising campaigns."

A new survey of U.S. teenagers suggests that the majority both find ads helpful and enjoy watching promos starring celebrities. What could this mean for your radio or TV station, and their respective online, social, and digital media platforms?

Westwood One and NextRadio have partnered to roll out what they say is "the first and largest interactive audience measurement tool of over-the-air FM radio." This means "old-school broadcast radio" can now deliver the same insights on audience, engagement, clicks to retail, and more as digital advertising, they say.

A well-prepared sales rep always has a greater chance of landing a sale than those who aren’t. So, how should your sales reps prepare for a sales call? For Barrett Riddleberger, the answer is simple: Start by asking them the right questions to get them thinking about their next appointment from a more strategic perspective.

Labor Day weekend is still a very important sales weekend for auto dealers, even though this year marked the start of a new month, rather than the end of one. A variety of auto brands pushed out a wide number of broadcast TV spots through Monday, and as a result half of the latest Media Monitors TV Spot Ten report is represented by dealer associations.

Verizon Wireless and Volkswagen are in as committed sponsors to one of the biggest sporting events in the world, and FOX Networks Group is the beneficiary of the dollars. The deals include both Spanish-language and English-language coverage of this huge tournament, which will take place in Russia in 2018.

U.S. programmatic digital display ad spending will reach $32.56 billion by the end of 2017. If that wasn't eye-opening enough for broadcast media executives, here's another big projection from eMarketer: By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means.

Attention, streaming audio consumers: There's another hoop to jump through to hear your favorite music on Pandora. And, it involves a video advertisement—something Pandora desperately needs to keep the profits flowing in.

Looking for a tool that enables radio stations to accept trade dollars in the form of products and services and convert them into ad revenue, which can be used to supplement spot and digital advertising budgets? The Radio Advertising Bureau (RAB) thinks it has the tool for the task.

In what is being heralded as a "first-of-its-kind" pact, Interpublic Group media management and data arm IPG Mediabrands has signed a data and technology agreement with Nielsen. The technology relationship comes on the heels of a new five-year global services agreement between Nielsen and IPG.

Whether its a new appliance or replacing that ol' rusty bolt, The Home Depot is sure that it will be bringing in the customers who can't wait for the snow to melt, or for the temperatures to start their steady climb toward swimming season. What media is the retailer using to drive traffic to its stores? Good ol' radio.