Adbiz

Still don't think taking a "mobile first" approach to attracting consumers is important for your media operation? Consider this nugget of data taken from Deloitte's just-released 2017 Global Mobile Consumer Survey: Close to 264 million Americans use their mobile phones 12 billion times per day. Smartphone penetration reached 82% overall in 2017. One would be remiss, however, to state that this is the result of Gen Z and Millennials. This growth is from a different generation -- one that knows radio more than any other.

Turn on a local radio station, and there's a good chance you'll hear all-Christmas music. That's good news for some big brick-and-mortar retailers who hope to start ringing up registers with holiday gifts purchased by early bird shoppers. Two retailers are using TV to reach potential consumers, according to Media Monitors.

Snap Inc. on Tuesday disclosed in an SEC filing that China's Tencent has acquired a 12% stake in the company. This news was overshadowed, however, by its largely disappointing Q3 results, also released on Tuesday. Pivotal Research Group Senior Research Analyst of Advertising Brian Wieser dissected the numbers, and he's made some adjustments to Pivotal's model on the parent of Snapchat.

Tony Rogers is a white guy, raised in Texas in the 1970s and 1980s. He's a son, brother, husband, and uncle. He's also a master of attracting multicultural consumers, as SVP/CMO for Walmart. Rogers could also be you, and all it takes is moving on a path that combines both a rational and emotional perspective on consumer attraction — it's a route that uses the name of a popular band at many a radio station today: The Head and the Heart.

The holiday shopping season has officially started, and Walmart is using a variety of media -- including radio -- to reach potential shoppers. In last week’s Media Monitors Radio Spot Ten report, Walmart sprinted from No. 65 to No. 5.

In last week’s Media Monitors TV Spot Ten report, a prolific auto insurance retailer finished in first place. But, it was a 70-year-old Procter & Gamble Co. brand with a 43% market share that significantly increased the number of spots it invested in on broadcast TV for the week ending Nov. 5.

The push for Christmas and Hanukkah sales from a major toy and hobby retailer is on, and local spots on cable TV channels are the main method Toys R Us seeks to lure in the shoppers.

Picture this: You are the steward of a 70-year-old brand. This brand's success is bigger than ever, with a more than 40% market share. No, we're not talking about a big News/Talk radio station on the AM dial. But, we should be, based on what was delivered Monday morning in a powerful Keynote Address at the ANA Multicultural Marketing & Diversity Conference from P&G Chief Brand Officer Marc Pritchard.

A radio industry veteran perhaps best-known for his roles as COO of Westwood One and as President/COO of Metro Networks has joined Gen Media Partners (GMP) for a senior executive role.

U.S. programmatic digital display ad spending will reach $32.56 billion by the end of 2017. If that wasn't eye-opening enough for broadcast media executives, here's another big projection from eMarketer: By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means.

Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018. And now, the disappointing reality facing radio and TV station owners: The SMBs surveyed report they intend to allocate 62.2% of their budget to digital media to promote their businesses, an increase of 6% from 2015. Broadcast and cable allocations are projected to dip.

For those wondering how Nielsen would leverage Gracenote's media and entertainment metadata following its $560 million acquisition of the East Bay-based entity, a big reveal came from Nielsen's New York headquarters early Tuesday. Gracenote's Real-Time Smart TV Data will now be used to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud's Data Management Platform (DMP).

Thus far into the 115th U.S. Congress, multiple efforts to bring additional royalty payments to radio stations across the U.S. appear to be flailing and twitching like one of the Walking Dead. Now, it appears that any tax reform measure that would change a business' ability to fully deduct the costs of advertising in the year they are incurred may be as equally challenged from gaining support of legislators on both side of Capitol Hill.

Walgreens is in a battle with CVS/Pharmacy, as CVS Health ponders an acquisition with Aetna. The drug store/convenience store marketplace is hypercompetitive, and Walgreens wants to stay top-of-mind with all customers. This could explain its activity at radio stations tracked by Media Monitors for the week ending Oct. 29.