An Ad Tech Glimpse Into 2018 For Broadcast TV


Technology is fueling an evolution for TV, and broadcasters have much to look forward to in the coming years. But, what can consumers expect from broadcast TV in 2018?

For Videa President Shereta Williams, the answer can be found within the “clear change” seen during the last few weeks of 2017 that will foreshadow how consumers will interact with broadcast TV in the new year — as well as how the broadcasters themselves look at their future.

In this exclusive Q&A with the former VP/Corporate Development of Cox Media Group, Williams shares her views on how major content providers are looking for different — and better — ways to reach consumers.

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