Mobile & Apps Will Catch National TV In Two Years


The level of mobile & apps annual ad spend in 2010 was 2.2% that of national TV.  Between 2010 and 2016, mobile & apps annual ad spend (excluding mobile search) grew by nearly $20 billion.

Jack Myers TomorrowToday forecasts that mobile & apps total annual ad spend will grow by over $24 billion between 2017 and 2020. That translates to an average annual growth rate of 23.3%. 

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