Adbiz

Two brands made their mark with the use of spot cable to reach MVPD subscribers for the week ending April 15. According to the latest Media Monitors Spot Ten Cable report, the biggest advertiser using broadcast and cable advertising and a Tex Mex QSR are 1-2 in their efforts.

American Enterprise Institute columnist and blogger James Pethokoukis believes that, like many Capitol Hill observers, "writing a bill is a whole lot easier than building enough consensus to pass one, especially in a contentious Congress in a midterm election year." That said, what should the Federal government do to regulate Facebook? Here are his thoughts, which could result in action that has unintended consequences on your ad revenue.

Local advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018 across markets in Maryland, Virginia, and the District of Columbia. That fresh bit of data comes from the newly released BIA Advisory Services' 2018 U.S. Local Advertising Forecast.

A new study released Thursday by the trade group focused on Hispanic marketing finds that one's culture plays a significant role in driving digital behavior regarding how information is shared, how on-demand content is consumed, and which platforms are chosen. The report from the Culture Marketing Council (CMC), Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens, concludes that presence in cultural platforms, in-culture ads on mainstream sites, and organic diversity in social media and video content are some of the critical strategies that resonate across all audiences and increase brand engagement.

The level of mobile and apps annual ad spend in 2010 was 2.2% that of national TV. Between 2010 and 2016, mobile and apps annual ad spend (excluding mobile search) grew by nearly $20 billion. Jack Myers TomorrowToday forecasts that mobile and apps total annual ad spend will grow by over $24 billion between 2017 and 2020. That's an average annual growth rate of 23.3%. What does this mean for National TV? We've got the answer right here.

For today’s radio sales professional, there are myriad challenges. From the aggressive crosstown cluster to the big TV station to encroaching local digital media entities, one may feel exasperated in how to maintain their current client lists while looking for growth. This was the crux of a vibrant conversation on the 2018 NAB Show panel “Radio: from the Streets and the C-Suite,” conducted Tuesday morning by RAB President/CEO Erica Farber. Featured panelists included representatives from Univision Radio, Beasley Media Group, Cox Media Group and Townsquare Media.

TV deserves a break today ... and there's some riches thanks to the Golden Arches that has many AEs and GSMs at stations across the U.S. smiling. According to the latest Media Monitors Spot Ten TV report, one of the nation's biggest QSRs is a new ad leader with spot cable.

Does radio advertising need a little vitamin boost? Of course! But, that is likely not what is behind a big new effort from a big national retailer of vitamins and supplements.

Nielsen has launched a new tool that it says "empowers media clients and their solution providers to accelerate their TV audience targeting initiatives." Through the Enterprise Audience API, Nielsen's television clients can now transact on advertiser-defined audiences including those based on credit card spending habits, in-store purchases and extended psychographic profiles.

The age-old concern for just about every employer, Media Information Bureau columnist Kelly Orchard notes, is this: “Where are all the good candidates? Why can’t people just come to work and do their job?”  Orchard discussed the topic with RBR+TVBR Editor-in-Chief Adam R Jacobson at a NAB 2018 Broadcast Leadership Training reception held Sunday night in Las Vegas as one of several unofficial opening events tied to the 2018 NAB Show. She took her ideas to paper, and pens this report on how to find the best person for whatever job you seek to fill.

While the Golden Arches are shining at broadcast TV, there's a Whopper of an ad push being seen at Spot Cable, the latest Media Monitors Cable Spot Ten report shows. Who else is a big user of spot cable? We've got the scoop right here.

A next-generation analytics platform that combines minute-by-minute Nielsen ratings with Gracenote Real-Time Smart TV viewership data is now available for broadcast TV owners. Here are the details ahead of a one-on-one meeting with RBR+TVBR set for the 2018 NAB Show in Las Vegas that will shed more light on the new tool.

Spin it how you want it: The digital advertising income of U.S. radio stations had "a decent rise" in 2017, as the industry reported a 9.7% increase in online revenues, compared with a "slight decline" in over-the-air income of 2%. That's according to the first quarter edition of BIA Advisory Services' 2018 Investing In Radio Market Report.

Before hiring a sales rep, conduct an apples-to-apples job comparison, suggests pro sales coach Barrett Riddleberger. Line up the structure and activities of your sales job and your candidate's current or previous sales job. "Good interview questions enable you to do this," he says. Why? "It’s easy to assume your sales candidate facilitated the same sales process and had a similar sales culture if they come from within the same industry or sold a similar product."

There's some noticeable new advertising activity on broadcast TV, the latest Media Monitors Spot Ten TV report shows. While auto dealer associations still dominate, two brands are making their mark by pitching those suffering from hay fever and other spring allergies.