Adbiz

Are advertisers still enforcing "No Hispanic Dictates" when it comes to their media buying and planning for a brand? A meeting held this week with executives from three of the nation's top Spanish-language radio broadcasting companies and the CEO of the American Association of Advertising Agencies (4A's) suggest this is still very much the case.

Noted sales training coach Barrett Riddleberger wonders how to deal with the following scenario: There's a sales rep opening, and your GSM is (or perhaps you are) vetting the candidate. What to do? Ask 13 questions of importance before hiring that dreaded Hunter sales rep — especially someone from within the radio or TV industry.

Consistency has been a hallmark of the activity from advertisers on national spot cable, according to Media Monitors Spot Ten Cable reports of late. In the latest report, a new effort from a Unilever brand "cleans up" in play count, surging to No. 2.

The big Memorial Day weekend sales are over, and we now know what automotive dealer associations were more active than others with respect to the total number of national spots they each aired on broadcast TV. While Chevrolet had been No. 1 of late, it has been passed by a major competitor.

For those closely monitoring the Media Monitors Spot Ten Radio reports of late, there's one clear winner when it comes to play count for the national commercials airing on the AM and FM stations the service tracks. No one can come close to The Home Depot.

In mid-April, the National Association of Black Owned Broadcasters (NABOB) launched a campaign designed to educate Urban, Urban AC and Gospel audiences about the $1.2 trillion dollar consumer buying power of African Americans and to encourage them to use that power wisely. The second phase of this campaign has now been initiated.

The presence of "pre-roll" on an audio stream is kids' stuff in the grand scheme of online radio's ad enrichment activities. But, what if a consumer's audio command could instantly provide more information on an offer, or a brand? That's exactly what is now available to broadcast media that wish to monetize their digital platform in a bold new way, thanks to one company that believes it has a big new ROI tool. We take a peek for you.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World Cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

There's a lot of stability when it comes to the brands that opt to use spot cable to reach consumers across the U.S. This accounts for a lot of repeat performances in the latest Media Monitors Spot Ten Cable report. However, there's one big returnee this week, and it is a department store chain in need of a sales boost.

It's a sure bet that The Home Depot will be up there with GEICO as one of the most active brands using spot radio to reach consumers throughout 2018. The auto insurance and home improvement categories remain highly competitive, and the latter saw a big boost in spot plays in the week leading up to Memorial Day.

Ahead of a busy Memorial Day holiday, our Editor-in-Chief went to his local mall -- the biggest tourist destination in Florida. The specialty stores had practically no foot traffic. But, there were shoppers in the mall. They were patronizing some active users of broadcast media advertising. This reinforces a report this week from eMarketer sharing data worthy of your time.

Younger consumers are cutting the cord, and finding new ways to watch video entertainment. The common belief is that these viewers are switching to SVOD services or viewing content on their phone, with no interest in linear TV. New data from Nielsen suggest that this assumption couldn’t be further from the truth.

To help ignite sales ahead of the Memorial Day weekend, several dealer associations opened their checkbooks and greatly expanded their spot TV activity. As a result, a Detroit brand is the No. 1 automaker using TV in the latest Spot Ten TV report from Media Monitors.

In New York, you'll find them under the venerable Duane Reade name. Elsewhere across the U.S., you know them as Walgreens. The drug store chain competes heavily against Rite-Aid and CVS/Pharmacy across much of the U.S. But, Walgreens is the clear leader when it comes to using radio to target consumers.

Is there a fast-food war brewing? Perhaps there's a small one afoot, given the latest Spot Ten Cable report from Media Monitors. The Golden Arches have just been trumped by its biggest burger competitor, and a chain that's best-known for its variations of Tex-Mex fare.