Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence?
Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD.
The Uruguay-born multicultural marketing veteran specializes in upscale Latinos, and has worked closely with such brands as grocery store chain Publix and Diageo-owned Scotch whiskey Johnnie Walker for many years on efforts specifically designed to resonate with this group of Hispanic consumers.
Is the affluent Latina, in particular, ripe for radio stations seeking Latino listeners — regardless of the language of these stations’ programming? Gaby thinks so, as she shares with Radio + Television Business Report Editor-in-Chief in this latest Hispanic Radio Podcast.
To listen to the podcast, simply click here:
To access other recent Hispanic Radio Podcast episodes, please click here.
The Hispanic Radio Podcast is a weekly audio broadcast between 6 and 10 minutes in length, designed for busy executive and broadcast professionals who wish to learn more about the U.S. Hispanic audience, and how their company can take advantage of the strong ROI associated with bilingual, bicultural consumers who over-index on a multitude of things — including purchases.
