Adbiz

A fresh White Paper drawing on WPP Media’s database of 1.2 million consumer purchase journeys shows that the key to knowing how brands grow is understanding human choice. When the complexities of human decision-making are understood, the missing pieces of the equation are revealed.

"The new capital will be used to drive continued investment in Mission’s proprietary technology stack, open a flagship New York office, and enhance cross-platform monetization opportunities for creators and brands," Mission Media AI said, as it added two women to its sales team.

Among this year's standout prizes is the opportunity to score a walk-on role in a 2026 Hallmark original movie, complete with a behind-the-scenes set tour and the chance to display a personal message on one of the billboards at one of the world's most famous landmarks: Times Square.

A sports-exclusive private marketplace offering the tech behind PlayFly's Home Team ADvantage offering has launched a "Stadium" platform, a product FanServ says can allow an advertiser to plan and execute campaigns across local sports supply. 

By joining the Oracle NetSuite Associations and Buying Groups program, which utilizes NetSuite cloud ERP, organizations can increase productivity, improve efficiencies, and provide the visibility and control needed to run successful businesses, the Media Finance Management Association says.

Now in its 11th year, Activate’s Technology & Media Outlook unveils the forces redefining the future of technology, media, entertainment, eCommerce, and sports. "Grounded in rigorous analysis and exclusive consumer research, the 2026 Outlook reveals where growth will emerge, and how to own the future."

The drivers of American broadcasting will be present on Wednesday at the Harvard Club of New York City for Forecast 2026. There is only one way to gather all of the insight and information being shared at this VIP-level event: You have to be there!

Marketer confidence has fallen as lasting economic instability driven by those pesky macroeconomic challenges has driven a shift in consumer priorities. That’s according to fresh data from WARC.

Programmatic advertising-focused Viant has emerged as a key player in the marketing and media buying and planning arenas. In Q3, adjusted EBITDA exceeded the mid-point of company guidance, with double-digit revenue growth even with an absence of political ad dollars.

One deal is designed to make broadcast radio programmatic for politics "and beyond." The other involves the primary social media platform of choice for Generation Alpha and the current high schooler cool crowd. Both were just inked by the nation's biggest audio content creation and distribution company.

Reduction-in-force initiatives surged during the first month of the fourth quarter of 2025, surging by 175% from October 2024, newly released data from global outplacement and executive coaching firm Challenger, Gray & Christmas show.

Forward-thinking broadcasters have already locked in Forecast 2026 at early bird pricing. But, there's still room for you to lead and learn at this VIP symposium on November 12 at the Harvard Club of New York. From game-changing insights to exclusive networking opportunities, now's your chance to advance.

Independent software platform Innovid, used for ad creation and for delivery, measurement, and optimization purposes, has brought "Conversion" signals to its "Harmony" product — an enhancement designed to give publishers and platforms the ability to optimize in real time against actual business outcomes.

A new program designed to support the preservation, digitization, and public accessibility of America’s broadcast history has been launched by the Library of American Broadcasting Foundation.

Audience expansion in both ad-supported (AVOD) and FAST channels shows no signs of slowing with big gains across the board. That's the key finding from a new study from Comscore that examines the "state of streaming" in the U.S., providing new insights to broadcast TV companies eager to monetize its digital content.