NEW YORK — Programmatic advertising-focused Viant has emerged as a key player in the marketing and media buying and planning arenas, thanks to consumer shifts and CMO demands for more streaming-based and digitally-focused campaigns. In Q3, adjusted EBITDA exceeded the mid-point of company guidance, with double-digit revenue growth even with an absence of political ad dollars.
In the quarter, revenue climbed by 7%, to $85.58 million, from $79.92 million, as the net income attributable to Viant Technologies Inc. slipped to $996 million ($0.06) from $1.51 billion ($0.09 per share).
Trading as “DSP” on Nasdaq, the company’s shares surged by 7.2% to $9.37 per share in response to the positive earnings report.
Adjusted EBITDA improved to $16.03 billion, from $14.68 billion.
Madison & Wall media advertising analyst Brian Wieser analyzed the results and pointed to revenue that climbed by roughly 14%-15%, ex-political, from Q3 2024. He also pointed to Viant’s “new customer wins, accelerating CTV demand, a surge in streaming audio demand, greater adoption of Viant’s addressability solutions, and expanded use of the ViantAI product suite.”
In particular, Wieser took note of how management shared that 85% of the spend on the platform “was already empowered by AI-bidding, with planning, measurement, and decisioning solutions in development. This reflects what we’ve heard from other DSPs this quarter who are rolling out performance focused, less transparent, more convenient, black box solutions in response to advertiser signals.”
