Adbiz

It's Car-Selling Season again! Five of the top 10 brands seen in the latest Media Monitors Spot Ten TV report are for auto dealer associations. Which one is on top this week? It's no surprise for those who have been keeping track of the ad spending.

Two QSRs under the Yum! Brands banner are big users of spot cable, according to the latest Media Monitors Spot Ten Report. One of them soars into the Top 5, thanks to 42,500 spot plays detected by ad monitoring service owned by iHeartMedia.

With a massive play count of more than 97,000 spins in the latest Media Monitors Spot 10 Radio weekly report, this home improvement chain is far ahead of any other advertiser using national radio to reach potential consumers. Seriously -- not even the No. 2 brand using radio is close.

If you have sales reps who claim to have a "hot prospect," only to find that the buyer can't or won't buy, this column is just for you. In this latest Media Information Bureau installment from expert sales trainer Barrett Riddleberger, five questions that you should ask your salespeople about each new opportunity are discussed and explained. It's great learning for your sales team!

A digital audio advertising platform connecting national, regional and local advertisers to a potentially global audience will soon have much closer access to important decision-makers from Santa Monica to beautiful downtown Burbank. At the same time, it also hopes to be a key player in bridging the gap between brands and multicultural consumers across the U.S.

There is lots of movement in the latest Media Monitors Spot Ten TV report, which puts a formidable health and beauty brand at No. 1. Meanwhile, two automotive dealer associations revved up their engines in the week leading up to Father's Day. Want to know all of the details?

It's another big week for this home improvement retailer on the Media Monitors Spot Ten Radio report. What other brands are big on AM and FM stations in mid-June? Click here to get all of the details!

Yes, auto insurance brands are very much using spot cable to attract consumers. But, look what brand is No. 1 in the latest Media Monitors Spot Ten Cable report? It is a venerable retailer, perhaps looking for some Father's Day shoppers.

Should a "next generation ad server" focused on digital audio advertising solutions be part of the long-term growth plan for a radio broadcasting company? One San Francisco Bay Area operation, now owned by Pandora, believes so. RBR+TVBR spoke with AdsWizz VP/Product Erik Barraud to learn more about its programmatic solution for online audio, and why AM and FM stations may wish to follow iHeartMedia and Rogers Media's lead to further monetize their audio streams.

Entravision Communications' Headway programmatic advertising business unit, perhaps the Hispanic-focused media company's most profitable in 2018, has just expanded through the acquisition of a Barcelona-based ad tech company.

"Your sales reps can differentiate themselves by asking great questions," says featured Media Information Bureau columnist Barrett Riddleberger. "However, the art of the follow-up question can really set them apart." With that, Riddleberger offers the following advice, meant for C-Suiters to share with their reps as a guide for improved sales performance.

Local advertising in Los Angeles will top $9.1 billion in 2018, while statewide spending is expected to exceed $18.8 billion across California’s 12 media markets. Those are the key findings from BIA Advisory Services’ latest local advertising forecast for the Golden State, released ahead of a July 12 presentation.

Who knew that June would be sweet and dandy thanks to a confectioner focused on chocolate? With the 2018 FIFA World Cup set to start, a great American chocolate brand has stormed into the Media Monitors Spot Ten TV report. Who else is active as graduation ceremonies conclude and Father's Day prep begins?

In the last Media Monitors Spot Ten Cable report to feature the final days of May 2018, Progressive came out as the No. 1 ad brand to use national spot cable to reach consumers. The auto insurance brand is still on top, but it has some new challengers.

Take a peek at the latest Spot Ten Radio report from Media Monitors, and you'll get a great snapshot of what companies are among the most active -- and most consistent -- users of national spots to connect with consumers.