Adbiz

Hmm ... another end of the month, huh? That means auto dealer associations are throwing a wad of cash into TV campaigns again, right? Yup. But there's something else in the latest Media Monitors Spot Ten TV report that's noteworthy for all sales managers: A discount retail outlet that continues to add stores just electrified a campaign just in time for back-to-school shoppers.

In this Media Information Bureau encore presentation, we chat with Lauren L. Darr, President of LOI International, on many landmark examples that range in price and difficulty. For Darr, Landmarks are only limited by one’s imagination.

Another month, another push for car sales from automotive dealer associations. Activity increased in a big way in the latest Media Monitors Spot 10 Television report. What auto brand is tops with TV? RBR+TVBR Members can click here for the details.

When it comes to the use of spot radio to lure consumers, there's presently no one brand that comes close to the efforts on AM and FM radio stations from The Home Depot. For the week ending July 22, the retailer's play count comes at more than 20,000 more than the No. 2 advertiser using radio during the same period.

There are a lot of repeat performances for the brands actively using spot cable to reach consumers. That said, one feature film used spot cable to help bring in cinema-goers to a big release. Here are the details.

How did the national advertising market fare during the second quarter of 2018? The latest Standard Media Index data is in, and there was growth in the quarter. This came despite a "modest decline" in National TV, when factoring out the biggest sporting event on the planet.

The start date for the FDA’s new warnings requirement for cigar ads and labels, set to go into effect on August 10, has been delayed.  Earlier this month, a federal judge issued an injunction that temporarily prohibits the FDA from enforcing its new warnings requirement on cigar and pipe tobacco products. What does this mean for TV stations, or for radio stations that boast these sorts of ads online? Washington law firm Wiley Rein shares its thoughts.

Don't think that Snapchat is a legitimate ad threat to your radio or TV station? Think again. Nielsen has confirmed that its premium audience segments will now be available on the social media app's ad buying platform.

Here's a promotion that one doesn't see everyday: The nation's No. 1 radio broadcasting company has named a vice president of automotive for its group of station's in Market No. 3. This individual comes aboard iHeartMedia after working for the big local newspaper and for CareerBuilder.

There's some hot new activity from two disparate brands that's worth noting on the latest Media Monitors Spot Ten Radio report. A newly launched campaign from a leading employment need website puts a brand in the top 10. At the same time, a leading pharmacy has stepped up its efforts and is also among this week's top 10 users of spot radio.

There's a new No. 1 at the top of the latest Media Monitors Spot Ten Cable report. But, there's no change of what the top advertiser category is for spot cable. The auto insurance category remains hot, and it's just a matter of what brand is outdelivering its competitor with respect to weekly spot play count.

What do you do when your sales reps fail to meet their quotas or fail to meet your expectations? Uncovering the root cause and applying the right solution is critical, expert sales trainer Barrett Riddleberger notes in his latest Media Information Bureau column. His advice could spark your sales team's performance just in time for the busy holiday season.

Your eyes are not deceiving you. Television ads are getting shorter in length, and that's just been verified by a new trend report that analyzes TV ad trends from MediaRadar. The study examined hundreds of brands purchasing national TV ads from Q1 2017 to Q1 2018.

As many broadcast television executives will note, interactive TV is more common than ever. As such, individual consumers have more input than ever when it comes to the things they enjoy watching — and highly dislike. That said, advertisers have rushed to respond to this personalization trend, and noted media ecologist Jack Myers warns "the days when mass reach is king are rapidly coming to a close." What does this mean for you?