Adbiz

The world has never been more connected, and U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough content, and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on. That's the key takeaway from the Q1 2018 Nielsen Total Audience Report.

The 2018 FIFA World Cup is now but a memory. By the way, France was the victor. When all was said and done, MediaRadar took a deep dive into the TV ad trends during the entire month-long tournament. The takeaway: Advertisers were highly active with Telemundo, a big winner in the global soccer tournament.

In case you've been away from the broadcast media industry for a while, hearing that The Home Depot is the No. 1 advertiser using AM and FM radio to reach customers is hardly news. But, take a look at just how dominant the home improvement retailer is, compared to any other advertiser. It's a good story for AEs to share to help ad dollars -- and clients -- grow.

It's summer, and kids won't start going back to school for at least another week or two. That makes it a prime time for QSRs to advertise, and spot cable was thriving with activity from three big fast food chains. Still, the latest Spot Ten Cable report from Media Monitors shows two huge auto insurance companies battling hard.

Hmm ... another end of the month, huh? That means auto dealer associations are throwing a wad of cash into TV campaigns again, right? Yup. But there's something else in the latest Media Monitors Spot Ten TV report that's noteworthy for all sales managers: A discount retail outlet that continues to add stores just electrified a campaign just in time for back-to-school shoppers.

In this Media Information Bureau encore presentation, we chat with Lauren L. Darr, President of LOI International, on many landmark examples that range in price and difficulty. For Darr, Landmarks are only limited by one’s imagination.

Another month, another push for car sales from automotive dealer associations. Activity increased in a big way in the latest Media Monitors Spot 10 Television report. What auto brand is tops with TV? RBR+TVBR Members can click here for the details.

When it comes to the use of spot radio to lure consumers, there's presently no one brand that comes close to the efforts on AM and FM radio stations from The Home Depot. For the week ending July 22, the retailer's play count comes at more than 20,000 more than the No. 2 advertiser using radio during the same period.

There are a lot of repeat performances for the brands actively using spot cable to reach consumers. That said, one feature film used spot cable to help bring in cinema-goers to a big release. Here are the details.

How did the national advertising market fare during the second quarter of 2018? The latest Standard Media Index data is in, and there was growth in the quarter. This came despite a "modest decline" in National TV, when factoring out the biggest sporting event on the planet.

The start date for the FDA’s new warnings requirement for cigar ads and labels, set to go into effect on August 10, has been delayed.  Earlier this month, a federal judge issued an injunction that temporarily prohibits the FDA from enforcing its new warnings requirement on cigar and pipe tobacco products. What does this mean for TV stations, or for radio stations that boast these sorts of ads online? Washington law firm Wiley Rein shares its thoughts.

Don't think that Snapchat is a legitimate ad threat to your radio or TV station? Think again. Nielsen has confirmed that its premium audience segments will now be available on the social media app's ad buying platform.

Here's a promotion that one doesn't see everyday: The nation's No. 1 radio broadcasting company has named a vice president of automotive for its group of station's in Market No. 3. This individual comes aboard iHeartMedia after working for the big local newspaper and for CareerBuilder.

There's some hot new activity from two disparate brands that's worth noting on the latest Media Monitors Spot Ten Radio report. A newly launched campaign from a leading employment need website puts a brand in the top 10. At the same time, a leading pharmacy has stepped up its efforts and is also among this week's top 10 users of spot radio.